Pierre Bréton
Associate Sales Director
MaleSales DirectorLive in United Arab EmiratesNationality United Arab Emirates
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Work experience
Associate Sales Director
Viola Media2023.07-Current(2 years)(1 year 9 months) As the Associate Sales Director at Viola Media, my responsibility is to oversee the growth of revenue in the UAE's dynamic outdoor advertising industry. Key Responsibilities and Achievements: - Taking sales initiatives to expand Viola Media Advertising's market presence. - Cultivate relationships with key clients, earning a reputation as a trusted advisor and strategic partner. - Collaborate closely with the sales team to develop innovative sales strategies tailored to meet clients' diverse needs across various industries. - Identify emerging market trends and consumer behaviors to proactively adapt sales strategies and maximize revenue generation. - Led cross-functional teams in the successful execution of advertising campaigns, ensuring seamless coordination and delivery of exceptional results. - Drive continuous improvement initiatives to enhance operational efficiency and streamline sales processes, resulting in increased productivity and profitability.DOOH Business Development Manager (Acting Head of Department)
Pyxis2021.12-2023.07(2 years)(1 year 8 months) Managing Sales and Operations for ADNOC Distribution digital OOH network. - Establishment of the outdoor advertising division - Managing all the communications with our partner ADNOC Distribution. - Leading the OOH Digital Team towards achieving the department targets; responsible for all management, operations, admin work, team training and product development. - Building Sales strategy and approach to maximize our market share. - Key account management, maintaining a strong relationship with advertising agencies and clients. - Responsible for studying new projects in terms of feasibility, revenue expectations, and sales strategy - Signature of an exclusive 5-year contract for EMARAT petrol stations.Marketing and Business Development Manager
JCDecaux2021.01-2021.12(a year)5 years 6 months - Business Development: Preparation of proposals and bidding for tenders > Acquisition of a 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport > Acquisition of a 5-year large format billboards advertising contract in Abu Dhabi > Creation of a major marketing research project signed between Abu Dhabi Department of Urban Planning and Municipalities and JCDecaux to develop pioneering solutions in marketing. - Create marketing strategies and sales support - Formulate a communication plan to create a clear market leader image. - Establish JCDecaux' new office in Bahrain (January 2020) and manage acquisition development of new advertising business - Responsible for opening new Bahrain International Airport concession (identify new clients, sales strategy, prospection, marketing plan)Marketing and Business Development Executive
Abu Dhabi2017.01-2020.12(4 years)International Sales
JCDecaux2016.07-2016.12(6 months)I performed my graduation internship for JCDecaux OneWorld in Paris. For six month, I was in charge of assisting the International sales team. - Manage customer base: new client development - Preparation of commercial proposalsBusiness Development
Independent French Manufacturers2014.04-2015.05(a year)(1 year 2 months) - Participating to the growth strategies for French food importation. - Successfully acquired 14 new clients, contributing to a revenue surge of $250K. - Proficiently crafted compelling commercial proposals, ensuring alignment with client needs and company objectives. - Conducted thorough analysis of market trends and customer preferences, leveraging insights to refine business strategies. - Represented the company at industry exhibitions, fostering valuable connections and expanding market presence. - Demonstrated a keen commitment to excellence in customer service, consistently exceeding expectations and enhancing brand reputation.
Educational experience
INSEEC
International business management2015.01-2016.01(a year)INSEEC
Marketing2013.01-2014.01(a year)
Certificates
Programmatic DOOH 101
PDOOH Advanced
DOOH 101
PDOOH for Buyers
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