
Rafael Herrera
MaleSales representativeLive in MexicoNationality
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Work experience
National Sales Manager
STAUBLI MEXICO, S.A.2016.02-Current(9 years)Creation and modification of internal processes to benefit the sales channel. Creation of SMART goals for the team aligned to the Business plan. In charge of create a new teams for specific markets according the company needs. Visit Key customers regularly with the sales team to negotiate and close projects across the country. Elaborate Reports and presentations for the board of directors on Quarterly basis on the NA headquarters.Automotive industry Manager/Tool changer specialist
STAUBLI MEXICO, S.A. DE2017.01-2022.01(5 years)Function: Sales Strategies Development in order to go deeper in the automotive industry, supporting and managing the sales team in every region. The strategies are according to our Business Plan and KPI’s developed, in order to reach every potential segment in the Automotive Industry (Paint shop, Assembly line, Stamping, Powertrain, etc.)sales engineer senior, bajio
STAUBLI MEXICO, S.A. DE C.V.2016.01-2017.01(a year)Function: Development of existing customers and increase the number of new customers promoting our products portfolio, the mainly focus is the automotive industry and Market share. Project Management, Expo shows organization and Management. To develop our Distributor in Plastics Industry, increasing their Technical knowledge about our products, Project Management, Visits Face To face with the End Customer, Planning of Technical Trainings to the End Users. All the activity is documented in our CRM, like Visits Reports, Call Reports, Projects, Quotations, New Firms, Etc.Warehouse Manager
metrocolor de mexico s.a. de c.v.2014.01-2016.01(2 years)Function: Inventory Control, Responsible of ensuring the correct entry of Raw Materials and Parts, KPI development for the area efficiency measurement, IMMEX Administration, PEFC and FSC products, Scrap Area Administration, Chemical Products Administration, Development implementation and application of processes according ISO 9001 – 2008 And BASC terms. Software Development by myself to Inventory Control Sap Key User On MM Module, LSMW data massive load Development, Personal Training and Support about Module MM to internal staff.Engineer of Applications and Projects / Salesman Senior
balluff de mexico s.a2011.01-2014.01(3 years)Function: Responsible of Technical Support for the Automotive Industry, Product Training, Knowledge and application of Industrial Networks Protocols and RFID Systems, Negotiation and sell of projects, Projects Administration, Demo´s Development, Forecast Management, Maintenance and Growth of clients according Strategic Sales Process, Potential Client Development, Customer Service on Real Time and Customer Care Culture. Development of Distributors in the region, increasing sales and Technical knowledge. Directly support and Training with the End User.Quality Engineer
Rodar Plastics2011.01-2011.01Function: Development of capability studies, AMEF elaboration, Standard packaging elaboration, Negotiation of rejected material with the client, Responsible of Quarantine area controls and Management of rework area.
Educational experience
Universidad del Valle de México, Campus
Mechatronic Engineering2007.01-2011.01(4 years)
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