Work experience

• Marketing Manager

  EPAL, INC. (An A16Z and Galaxy Interactive portfolio company)

  2021.01-Current

  (5 years)

  Market Research: Conducted market research and analysis to understand Indonesian customers such as design, entertainment and content preferences. Thus, providing a localized and effective marketing strategies. Marketing Execution: Coordinated and executed online marketing campaigns on Instagram, YouTube and TikTok, which involved 41 local creators, 4 Esports teams, and 300,000+ USD in budget. Content Creation for E-Commerce: Recruited and cultivated content creators, helping accounts to go from brand new to 150,000 followers+ and 1 million views per live with a record of 8,400 USD GMV generated in one live session with no paid ads. Advertising Management: Managed PPC advertising campaigns on Google and Facebook, increasing website traffic by 24% and boosting engagement on social media platforms by 16%. ROI and funnels were clearly monitored to ensure the best outcome. Convention Booth Management: Attended GDC and TwitchCon annually from 2022 to 2024 to stay updated on industry trends, networked with professionals, and managed convention booth operations for the company.
• Project Manager

  Autism Learning Partners

  2020.01-2022.08

  (3 years)

  Project Leadership: Led a team in collecting and organizing psychological experiments and research, producing WeChat and unaffiliated site that combined professional knowledge with social issues such as birth family issues, depression and anxiety, increasing website engagement by 31%. Database Development: Established a comprehensive database and created scales on mental health conditions such as depression and anxiety, providing academic support for and producing over 55 high-quality articles. Content Integration: Created content that integrated psychological knowledge with social topics such as interpersonal communication and cognitive deficits, improving the appeal and educational value of the materials.

Educational experience

• Boston College

  Master of Arts in Applied Developmental and Educational Psychology

  2019.09-2021.05

  (2 years)
• University of California, San Diego

  Bachelor of Science in Psychology/ Arts in Communication

  2015.09-2019.01

  (3 years)

Languages