Shifted company’s marketing strategies in response to the COVID-19 outbreak, pivoting to digital marketing campaigns targeting remote workforces and achieving a 250% annual revenue increase. Built and scaled a comprehensive customer database from scratch to over 100,000+ contacts, enabling data-driven segmentation and highly targeted marketing initiatives. Increased brand awareness and social media engagement by identifying and prioritizing high-quality partnerships with corporations and individuals, resulting in a 400% increase in social media followers. Developed and executed over 100 targeted email marketing campaigns (eDMs), consistently achieving an average 37% open rate and driving customer engagement and lead nurturing. Led, coordinated, and executed 150+ tradeshows, expos, conferences, and webinars, increasing inbound leads by 40% while lowering operation costs by 25%. Established and managed multiple strategic partnerships ranging from SMB to enterprise, securing product endorsements, certifications, and event collaborations that significantly expanded market reach. Designed data-driven campaign solutions targeting digital content creators, customizing content based on engagement score, conversion rate, and traffic to optimize campaign ROI. Business Development Manager Jun 2020 – July 2022 Identified and resolved a critical hardware problem, avoiding a $3M product recall through collaboration with QA, product, and engineering departments. Successfully developed previously untouched market segments, leading to an 10% growth in sales and industry-wide recognition. Enhanced multiple customer support SOP by establishing support frameworks and KPIs, leading to an approximately 50% reduction in average response time leading to a rise in customer satisfaction score. Business Development Specialist Oct 2018 – Jun 2020 Accelerated customer acquisition by hosting symposiums and webinars to educate potential customers from various vertical sectors achieving a 35% conversion rate.