Summary

Work experience

• Influencer Marketing Manager

  Samsung Electronics America

  2022.09-Current

  (4 years)
• Integrated Marketing Communications Manager

  Samsung Electronics America

  2020.08-Current

  (6 years)
• Integrated Marketing Communications Manager

  JCPenney

  2015.05-2020.08

  (5 years)

  Develop seasonal strategy for all campaigns, including brand launches and multicultural activations Lead development of Broadcast content – Television/Online Video and Radio while overseeing cross-channel integration across all owned and paid channels Implement brand partnerships and marketing programs such as Oprah Magazine, HGTV, Hallmark, Disney Frozen 2, and ABC Impossible Encounters Determine team structure and assignments and manage 4 direct reports Develop and lead Multicultural marketing strategy for the company Manage $7.5MM TV/Radio Production Budget and $6MM all-in Puerto Rico Marketing budget Develop and manage partner agencies scope of work/assignments Facilitate establishment of in-house agency, resulting in multi-million-dollar savings for the company Lead seasonal marketing planning to ensure calendars aligned for all channels, understanding that the group was responsible for the inception and completion of all campaigns Flawless execution of Brand Partnerships, Brand Launches, and all campaigns
• Content Producer

  Univision Communications, Inc.

  2010.09-2015.05

  (5 years)

  Content Publisher at Univision - Houston, Texas January 2013 to May 2015 Investigate, write, shoot, and voice news reports on daily news topics for the fourth largest local TV station in the US, covering a breadth of stories from the banning of cigarettes at CVS pharmacies, to the victories of local sports teams. Led the international coverage of the death of Venezuelan president Hugo Chavez by traveling to Caracas on the same day of the event at a moment’s notice, writing two stories for five consecutive days, securing local interviews with high-profile attendees, such as Bolivian president Evo Morales and Venezuelan opposition leader Maria Corina Machado. Produce, write and voice weekly segments on trending topics on the Social Media channels that were most relevant to the local Hispanic audience. Plan, produce and develop digital content for the station’s Social Media channels such as Facebook, Twitter and Instagram. Grow engagement, reach and followers on the stations Facebook page, resulting in an increase from 60k followers to over 300k in two years organically, without paid support. Full editorial oversight of UnivisionHouston.com, which was the top ranked local news site during my tenure, which was achieved by identifying data patterns and audience responses to content categories, such as local news, immigration, trending topics, and weekly, monthly and yearly content recaps of the top stories. Provide thought leadership on content that would resonate with the Millennial audience, as it was a growing segment in our viewership. Designated as a High Potential employee by the office of the Senior Vice President of Television Operations Identified as a one of the “30 under 30” Univision employees to watch for, and given the opportunity to participate in three ideation sessions to grow viewership by leveraging digital platforms alongside executive leadership, which resulted in two Emmy wins for the station.
• Freelance Web Editor

  NBCUniversal, Inc.

  2009.12-2010.06

  (7 months)

Educational experience

• The University of Texas at Arlington

  Bachelor of Communications Broadcasting
• The University of Texas at Arlington

  Bachelor of Arts (B.A.) Communication and Media Studies

Languages