Summary

Work experience

• Social Media and Community Marketing Specialist

  Sony Electronics

  2026.02-Current

  (7 months)

  - Lead day-to-day community engagement across @sonyelectronics social channels, including content scheduling, audience interaction, and post amplification across platforms. - Drive real-time participation in cultural moments and online conversations to keep the brand timely, relevant, and culturally connected. - Manage community touchpoints by responding to comments, engaging with user content, and monitoring brand DMs to ensure thoughtful, on-brand interactions. - Support organic creator seeding initiatives, collaborating on ideation, planning, and execution of influencer gifting and mailer programs to grow Sony’s creator ecosystem. - Assist with social performance analytics, including KPI tracking, monthly reporting, and competitive research to inform content and community strategy. - Bring forward-thinking ideas around social best practices, emerging trends, and platform innovations in a fast-moving digital landscape. - Stay up to date on social trends, hashtags, viral moments, and new platforms to help maintain brand relevance and resonance. - Collaborate cross-functionally with Sony’s social and influencer marketing teams, providing ongoing support across community and creator initiatives.
• Founder

  Bannersbyhan

  2024.12-Current

  (2 years)
• Social Media Community Manager

  Sony Electronics

  2025.08-2026.02

  (7 months)

  - Shape and adapt brand voice across TikTok, Meta, YouTube, and X to fit platform-specific audiences while keeping Sony Electronics’ identity consistent - Plan and manage social media content calendars that support product launches, community initiatives, and sports partnerships - Drive engagement by leveraging cultural trends and timely conversations to position Sony Electronics as relatable and in-the-know - Strengthen Sony Electronics’ presence with platform-specific strategies - Boost engagement and relatability by implementing fan-first, witty commenting strategies that transform interactions into micro-content
• Marketing Operations and Fulfillment Coordinator

  NēXTpectations®

  2024.12-2025.08

  (9 months)

  - Create and optimize personalized email campaigns using Klaviyo, analyzing performance metrics to drive engagement and conversions. - Manage end-to-end production on Riverside FM, including recording, editing, and publishing. - Develop and execute social strategies, engage with audiences, and analyze performance metrics to improve reach. - Oversee cross-functional collaboration to ensure timely execution of marketing campaigns and deliverables. - Track and analyze marketing performance to provide actionable insights and strategy optimizations. - Produce graphics, videos, and copy to support digital marketing and social media initiatives.
• Social Media Content Coordinator

  BOOBIE* Superfoods

  2024.01-2024.10

  (10 months)

  - Drive end-to-end development of impactful content, from strategic ideation to asset creation. - Content calendar planning & matching (Instagram, TikTok, Facebook, Pinterest). - Influencer outreach + tracking (Affiliate, Ambassador, Gifting/Paid Partnerships). - Assist in social management (comments, Dms, etc.). - Assist in creating tasks in Asana. - Design graphics to be used on social platforms. - Social media strategy, defining what works on each platform.
• Content and Influencer Marketing Intern

  BOOBIE* Superfoods

  2023.08-2024.01

  (6 months)

  - Engage in community management by engaging moms, actively answering questions, and escalating any issues that affect brand reputation. - Assist in developing and scheduling strategic and creative social media content for our Instagram, Facebook, Pinterest, and email channels. - Assist in creating copy for social posts, emails, and other miscellaneous marketing messages. - Support online contests and sweepstakes including overall execution and prize fulfillment. - Stay current on social media best practices; proactively earmark trends and social influencers that are pertinent to our brand.
• Chapter President

  Alpha Chi Omega Fraternity, Inc.

  2022.12-2023.07

  (8 months)

  - Coordinated the administrative functions of the chapter, including record-keeping and reporting. - Lead weekly chapter meetings with 65+ members in attendance as well as regular Executive Board meetings with 15 chapter leaders. - Achieve excellent organization and time management skills due to multiple weekly obligations and meetings. - Receive daily experience handling decision-making, conflict, patience, and teamwork.
• New Member Educator

  Alpha Chi Omega Fraternity, Inc.

  2022.06-2022.12

  (7 months)

  - Lead the newest members through their new member process. - Educated them based on the values and standards of Alpha Chi Omega. - Lead workshops and meetings of a 25+ new member class.

Educational experience

• California State University San Marcos

  Bachelor of Science - BS Marketing