• Drove a 25% increase in new user acquisition and improved activation by 18% through campaign optimization and UX experimentation. • Launched 3 chatbots covering 70% of issues, reducing resolution time by 40% and increasing CSAT by 25%. Enhanced user trust by resolving pain points in defect transactions and complaint flows.

• Led category growth initiatives for mobile top-up and financial services products, achieving +110% YoY revenue growth. Delivered GTM campaigns that outperformed prior benchmarks by 45–114%. • Collaborated with major telco partners to improve transaction routing, reaching 97% success rate with <0.1% pending.

• Supported G20 DKSP task force in preparing digital economy deliverables and coordinated stakeholder engagement. • Produced analytical reports and briefing documents for high-level forums.

• Managed a portfolio of 95+ sellers to optimize Paid Ads usage, exceeding monthly KPIs by 20%. • Improved ROI and CTR through campaign diagnostics, education, and continuous A/B testing.

• Conducted weekly cross-language news reporting and translation (English/Malay to Bahasa Indonesia). • Supported consular activities and designed promotional materials for diplomatic events and campaigns.