Work experience

• Social Media Manager

  About You SE & Co. KG

  2022.09-Current

  (3 years)

  Developed and executed (video) content strategy for collections, events, sales, and branding campaigns, tailored to both global and local audiences (+30 talent agencies and media partners primarily across Italy, Romania, France andGermany). Drove double-digit growth in engagement and reach mixing native content, product focus and out-of-the-box thinking, opening to new audiences, viral success, and unprecedented revenue impact. Led 360° projects combining audience analysis, social selling, brand cohesion, and integrated customer support.
• Junior Buyer (Menswear)

  Dell'Oglio Palermo 1890

  2022.01-2022.08

  (8 months)

  Oversaw a portfolio of over 50 brands (from high fashion to streetwear), from budget negotiation and seasonal orders to multichannel sell-though analysis, sales planning and marketing coordination with brands’ wholesale teams. Focused on long-term strategy objectives, such as streamlining brand portfolio and positioning map, and reviewing channel and category mix.
• Social Media Intern

  Mytheresa.com

  2021.04-2021.10

  (7 months)

  Planned content and managed community activities across various social media channels (esp. Meta and Pinterest, also Weibo, WeChat and Little Red Book). Analyzed monthly content metrics (impressions, engagement, web traffic) to derive actionable insights for content production and audience engagement. Participated in cross-functional brainstorming and activations with Brand Marketing, PR and Events. Customer Service and Customer Experience.
• Content Strategy & Community Management Intern

  TikTok

  2020.06-2020.10

  (5 months)

  Supported content operations across 8 CEE markets, from content moderation and push notifications to trend hunting and content steering uplifting multiple verticals (Fashion & Beauty, Infotainment, Travel, Sports, Gaming). Consulted over 150 content creators/influencers on content strategies and troubleshooting in RO, developing the platform’s ecosystem in the first years of Creator Marketplace, Live and in-app monetization. Implemented awareness and engagement campaigns with music labels, TV networks, FMCG brands, luxury fashion brands and NGOs at regional and international scale.

Educational experience

• Bocconi University, ESSEC Business School

  MSc Management (Double Degree)

  2019.10-2022.04

  (3 years)

  Specialization: LVMH Chair Luxury Management Track Dissertation: Surfing crises through Brand Identity: Can the luxury mono-brand handbook support wholesalers? Semesters abroad in Singapore and Paris.
• Bocconi University

  BSc Economics and Management for Arts, Culture, and Communication

  2016.09-2019.09

  (3 years)

  Vice President for Bocconi Equal Students. Dissertation: The nexus among creative direction turnover, brand ownership, and performance in Fashion and Luxury. Exchange semester at Yonsei University, Seoul, South Korea

Languages