Work experience

• Account Manager (Events & Activations)

  Wings Brand Activations LLC

  2024.01-Current

  (2 years)

  Managed the entire event lifecycle for + high-profile corporate, brand activation, and social events annually, consistently ensuring successful execution and 100% client satisfaction across projects. Grew client retention by 60% within the first year by providing strategic consultation and consistently achieving client satisfaction across all projects. Optimized event budgets by successfully reducing total event spend by 10-12% through strategic negotiation and efficient resource management. Led the ideation and development of over 50+ unique pitch concepts and detailed presentations, maintaining a high-level of customization and a 40% conversion rate from presentation to project award.
• Event Marketing Specialist

  Plan B Group LLC

  2024.01-2024.01

  Developed and implemented 5+ strategic event concepts for major UAE entities including Nakheel, Azizi, and Dubai Holding, ensuring 100% alignment with overall brand positioning and marketing KPIs. Directed a cross-functional team of 4-6 designers, editors, and production staff, ensuring cohesive visual storytelling that was flawlessly implemented across event assets and collateral. Standardized the creative development process by creating detailed briefs and guidelines, which increased the project efficiency and reduced design revision cycles by 20%
• Account Manager Client Servicing

  Shobiz Havas

  2022.01-2024.01

  (2 years)

  Managed all communication and strategic alignment for 3 key accounts, maintaining a 95% on-time delivery rate for all client deliverables. Achieved a client retention rate of 70% over the tenure, directly leading to significant repeat business contracts and establishing strong relationships with key stakeholders. Drove a measurable 30% increase in account expansion revenue by playing a key role in upselling new services and identifying growth opportunities for existing clients.
• Assistant Manager

  Maximum Brand Services

  2021.01-2022.01

  (a year)

  Directed the full event lifecycle for 25+ virtual and hybrid events for global clients, resulting in an average audience reach exceeding 5,000+ attendees per major event. Implemented new innovative digital tools like interactive polling, networking lounges, games, etc. which increased attendee participation and interactivity by 35% across all virtual formats. Conducted comprehensive analysis of digital engagement data and performance metrics, leveraging insights to optimize subsequent campaigns and generate a measurable 15% lift in potential revenue through improved digital strategies.
• Assistant Manager Client Servicing

  Orange Events

  2018.01-2021.01

  (3 years)

  Supported manager in 3+ high-profile brand accounts, helping to manage day-to-day communication and maintenance of essential client relationships. Contributed to the preparation and finalization of over 45+ client briefs and campaign reports, ensuring data accuracy and strategic clarity for marketing initiatives. Coordinated with creative and production teams on 15+ projects per quarter, ensuring the timely delivery of all client-requested campaign assets and marketing materials. Managed all post-meeting follow-up and tracking of action items for critical client meetings weekly, directly supporting the project manager in maintaining tight timelines and clear communication.

Educational experience

• BHARATHIAR UNIVERSITY

  MBA/PGDM in Event Management & Public Relations

  2016.01-2018.01

  (2 years)
• BIRLA INSTITUTE OF TECHNOLOGY, MESRA

  Bachelors of Business Administration

  2013.01-2016.01

  (3 years)

Languages

Certificates