❖ Products Categories: Hair Care, Personal Care & Skin Care❖ Brands: Chik, Indica, Nyle, Fairever & Mr. Cool❖ “Chik” sachet relaunch & bottle launch with improved product quality & new design which ensured 25% gross margin improvement❖ Introducing new TVC of “Indica Easy” shampoo hair color highlighting “Easy to Use” benefit to create the awareness of the product❖ Leading the marketing department and responsible for the brands’ P&L, communication & media strategy in Bangladesh market

❖ Products Categories: Skin Care, Personal Care & Color Cosmetics❖ Brands: Nior, Lily & Siodil❖ Communicating the brand positioning “Bred in the USA” for Nior to establish positive customer’s perception❖ Collaborating with supply chain & ops for local manufacturing of Nior & Siodil resulting in average brand’s profitability growth by 40%

❖ Product Categories: Personal Care, Skin Care, Home Care, Food & OTC❖ Brands: Fair And Handsome, HE, Boroplus & Zandu❖ Re-launch of “Fair And Handsome” in 2018-19 with improved product quality & new design which ensured 10% market share growth❖ Reached 5 million target customers directly in a year through consumer activation for personal care category brands❖ Looking after the P&L, ABP, marketing research, calendar, promotion, activities & budget and new product launch of the assigned brands