Work experience

• Director Marketing, US Retail & Channel

  ASUS

  2023.01-Current

  (3 years)

  Manage a team of seven talented brand and product marketers, driving the ASUS brands in US retail/e-tail (digitally and in-stores), collaborating with key industry partners to expand our reach in this market .lead new productlaunches and innovative nartnershins to achieveUs sales taraets for ASUS. ROG Zenbook. ProArt,and Vivobook Jan 2023-Mav 2025.2 vrs 5mo Manage a team of talented brand and product marketers, driving the ASUS brands at Best Buy, collaborating with key partners to expand our reach digitally and in-stores • Lead new product launches and innovative partnerships to achieve sales targets for ASUS, ROG Zenbook, and ProArt in the US retail market • Achieved a significant increase in units and revenue by working with our retail sales team and by building a new strategic marketing team for ASUS since 2023. Through new marketing tactics, industry partnerships, and successful product launches in partnership with Best Buy Skills: Strateaic Marketing Management.In-Store Marketina.E-Commerce. Product Launch. Strateaic Partnerships . Digital Marketing
• Global Marketing Director, Off Road Utility Vehicles

  Polaris Inc.

  2022.08-2023.01

  (6 months)

  . Managed cross-functional teams to drive marketing strategies for new product launches, ensuring alignment with sales, media, legal teams, and external partners Led the global marketing team for Polaris Off-Road Utility Vehicles, collaborating with subsidiaries distributors, and dealers to execute GTMs and integrated plans. Supported the Polaris Off-Road market share and brand awareness goals through the execution of innovative marketing campaigns globally
• Senior Sales Manager

  Intel Corporatior

  2022.01-2022.08

  (8 months)

  • Managed Intel's consumer laptop business, premium Windows, Chrome, and Value segments at Best Buy. Maintaining the market share for these categories in alignment with Intel's business targets Drove Intel technology strategies and product innovation, collaborating with internal/external OEM teams and global BU leaders
• Senior Marketing Manager

  Intel Corporatior

  2018.09-2022.01

  (3 years)

  • Led strategic marketing campaigns and ROI analysis to drive Intel consumer and PC gaming business at Best Buy • Managed a multimillion annual budget for full funnel campaigns, digital, and in-store marketing activities Collaborated with key ecosystem partners (Microsoft and Google) to launch new Intel technologies and co-marketing campaigns in the US
• Global Marketing ManageI

  Polaris Inc

  2015.02-2018.09

  (4 years)

  . Managed global launches for Off-Road Vehicles & Snowmobiles in APLA & EMEA regions, overseeing strategic marketing campaigns and budget management • Led a team in charge of digital marketing tools and global websites, ensuring effective online presence and brand visibility Oraanized new product introduction global events, enhancing brand awareness and driving customer/subsidiary/dealer engagement worldwide
• Retail Sales Manager

  Minneapolis

  2012.07-2015.02

  (3 years)

  SuS ASUS Managed sales, marketing, and account management for top-tier retailers Best Buy & Target (Tablets& pC Accessories) Organized training events and led project management of online marketing activities. in Q Search Home My Network Jobs Messaging I
• Marketing Manage

  Vo2max China

  2010.04-2010.09

  (6 months)

  Master's Internship - Marketing project management. Events and promotion of retail services Development of marketing tools for the company and retail stores. Digital marketing
• Marketing Intern

  Halliburton

  2007.02-2008.02

  (a year)

  Target market analysis. Administrative and commercial support through SAP