Work experience

• Designer & Art Subject Expert

  BASIS Interantional School Guangzhou

  2020.01-Current

  (6 years)

  Led concept creation and comprehensive planning for all visual and logistical aspects of events, consistently achieving high levels of success. Implemented and maintained adherence to a stringent corporate brand manual across a diverse range of materials and events, ensuring consistency and resonance with a broad and varied audience. Provided art direction and photography expertise, enriching visual presentations and enhancing brand identity.
• Creative Director

  KINKON

  2014.12-2020.12

  (6 years)

  Developed brand concepts and directed the design of collections, overseeing production coordination, material sourcing and quality control to ensure the seamless execution of projects from inception to final product. Planned the entire creative vision, including model casting, photography direction, post-production coordination, and sales initiation, contributing to the brand's launch and market presence Created and managed social media materials across platforms such as Xiao Hong Shu, Instagram, and Taobao, engaging with audiences and driving brand awareness and sales.

Educational experience

• Hispanoamerican University

  Bachelor In Design and Visual Comunication

  2008.12-2010.12

  (2 years)

  Bachelor In Marketing Design and Visual Comunication

Languages

Skills