(7 years 3 months)

(7 years 8 months) 12 years 3 months

(10 years 1 month) Driving revenue for the Digital LED division of Panasonic Corporation that designs, installs and services large scale audio-visual technology solutions for the Sports & Entertainment industry. Served as the architect of effective product mixes, pricing strategies, key applications, and vertical segment strategies. Executed the pipeline for Digital Out of Home media opportunities, aligning with strategic partners catering to multi million dollar projects.

(11 years 1 month) Served as one of seven sales leaders chosen to lead a new division, with afocus on securing sales in the Central US territory; collaborating with clients, resellers, consultants and distributors to advance projects towards milestones and deliverables. Cross sold with channel reps into various key accounts in Mobility, Security, Hospitality, Enterprise, Media and Healthcare.

(12 years 3 months) Responsible for educating the industry consultants, architects and engineers to secure the adoption of Panasonic solutions in complex AV and LED projects. Extensive travel, engaged with over 500 firms in 13 states. Advised clients with respect to product specifications and communicated client feedback and requests to engineers.

(1 year 9 months) Secured agreements with end users and resellers throughout the Central Division to build revenue from sales of AV Control Systems. Managed seven manufacturer's representative firms operating in 18 states. Oversaw seven pipelines representing over $29M in forecasted revenue. Developed a vertical market growth strategy that was adopted by the entire sales organization, resulting in growth in the dealer base.

(2 years 7 months) Shifted the territories from a direct sales model to the use of manufacturer's representative firms, retaining three firms in a 60-day period to establish sales coverage in 14 states. Created training, sales and product strategies, promotions, and pricing for resellers. Achieved 55% territory growth in three years.