Landon's Resume

Landon

Senior Director, U.S. Channel Marketing

Male

Live in United States

Nationality

Senior Director, U.S. Channel Marketing
Samsung Electronics America
2024.09-Current
(2 years)
9 years 1 month (1 year 4 months) I am responsible for leading the channel marketing strategy for U.S. operations, as well as orchestrating the development, execution, and optimization of multi-faceted marketing programs across telecommunications providers, retailers, and e-commerce platforms. One of my key responsibilities is to align marketing initiatives with corporate objectives to maximize revenue, expand market share, and enhance brand equity in competitive markets. In addition, I manage multi-million-dollar budgets across campaigns and channels, balancing short-term promotional needs with long-term brand- building objectives.
Director, U.S. Channel Marketing
Samsung electronics
2021.04-2024.09
(3 years)
(3 years 6 months) In this role, I developed and executed comprehensive channel marketing initiatives to support Samsung’s U.S. growth strategy. I also integrated channel partner capabilities with the Company’s overarching marketing goals, driving customer acquisition, retention, and loyalty through innovative and measurable campaigns. As Director, I also led a team of marketing specialists, fostering a collaborative and innovative work environment.
Senior Manager, U.S. Channel Marketing
Dallas-Fort Worth Metroplex
2019.10-2021.04
(2 years)
(1 year 7 months) I successfully developed and implemented strategic marketing initiatives to drive customer acquisition, retention, and revenue growth for Samsung’s mobile division. Leading a high-performing team to execute marketing programs across diverse channels, our team significantly contributed to the achievement of $2.4B in annual revenue. I also served as marketing lead for the Sprint channel (October 2019 – July2020), where I partnered with Sprint's base and e-commerce teams to improve CRM campaigns and Sprint.com functionality that helped increase online sales by 53% year-over-year. We leveraged sales forecasting and strategic planning to negotiate promotions with Sprint to ensure the sale and profitability of our mobile products. I was a recipient of the 2020 Samsung Corporate Award.
Marketing Manager
sprint
2016.12-2019.10
(3 years)
(2 years 11 months) As Marketing Manager for Sprint, I created strategic acquisition and retention driving marketing initiatives to help drive sell out and market share growth at Sprint. In addition, I developed, managed, and implemented marketing strategies and initiatives designed to acquire and retain Samsung mobile customers at Sprint through the use of CRM tactics, including email, text messages, multimedia messages, push notifications, social media and online advertising through static images and online video. I successfully managed and measured above-the-line advertising to acquire new Samsung customers at Sprint through the use of mass marketing tactics, including out-of-home, radio and retail.
Marketing Specialist/Associate Marketing Manager
Quest Diagnostics
2013.05-2016.12
(4 years)
(3 years 8 months) As Associate Marketing Manager, I developed and executed marketing plans which included the messaging and production of web content, exhibits at industry conferences, email automation, blogs, advertisements, landing pages, case studies, white papers, social media and other sales enablement tools. One of our team's greatest accomplishments was increasing email open rates by 200% percent through A/B testing and audience segmentation.
Marketing Communications Specialist
Lexmark
2012.02-2013.05
(a year)
3 years 8 months (1 year 4 months) With a focus on marketing communications, I was responsible for translating strategy into the necessary online, trade show, advertising and public relations programs that resulted in comprehensive marketing plans for the education sector. I also managed and optimized marketing communications using Eloqua marketing automation.