Kerkrit
Bangkok, Bangkok CityNationality Thailand
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Work experience
Business Development Manager
Spicy Disc Co., Ltd.2010.06-Current(15 years)•Contacted and negotiated with international artist agencies to perform in Thailand via Skype-call, face-to-face meeting and email exchanges, which resulted in various international concerts organized by Spicy Disc in Thailand•Made the digital content of the music label globally available on iTunes and other channels by subcontracting an agency and supplied the agency with all the relevant materials •Studied the project’s feasibility before organizing an international concert in Thailand by calculating the related cost and forecast the sales to ensure profitability of the project• Manage CRM data and business analytics for the label by collecting customer profiles and create CRM campaigns for a better understanding of the market and provide information for more accurate marketing decisionsExecutive Assistant/Division Manager - Corporate Marketing & Sustainable Development
Central Group2018.07-Current(7 years)Central Tham/Sustainability :Managing Central Group’s CSV (Creating Shared Values) projects which aim to create jobs, create careers, help build community and improve thequality of life for employees and the community as a form of sustainable developmentCorporate Partnership :Project manager on partnership program with corporate partnersCorporate Communication: Editor for English contentsCRM Internship
GMM Grammy PLC2017.06-2017.07(2 months)•Studied the past concert ticket sales data and analyzed the trend from the year of 2011, 2013 and 2015 to prepare the right marketing strategy for each customer segment•Studied about the possible ways to increase the traffic and followers GMM’s YouTube channel and presented to the VP of CRM for GMM’s •Led a 8-person taskforce to collect data from over 2,000 customers in the Urban Music Festival 2017 for GMM’s CRM Division’s future use of data analysisFounding Commissioner
Thailand Flag Football League2015.08-2016.08(a year)Founded and commissioned Thailand Flag Football League’s first season in 2015, under the supervision of Flag Football and American Football Association, ThailandBusiness Analyst
Central Trading Co., Ltd2010.06-2016.07(6 years)•Monitored and administrated multiple Facebook pages and Instagram accounts for the company’s brands to study the customers’ response on each campaign and responsible for advertisement purchase to ensure the selected demographic aligns with the customer segment.•Studied the feasibility of new businesses for Thai market (Retail Business) by calculating the related costs and benchmarking with comparable brands in the market to ensure profitability and 5-year expansion possibility.•Contacted international brands and developed business partnerships via email exchanges and office visits in Thailand and other countries, in order to become the local distributor of the brandsExecutive Assistant to CEO
Central Trading Co., Ltd2010.06-2016.07(6 years)- Liaising with international business partners.- Project Feasibility Study.- Coordinate multi-country task force.
Educational experience
Willamette University MBA
master of business administration (m.b.a.)Assumption University
International Business Management bachelor’s degree
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