Work experience

• Senior Business Development Manager

  Win Capital Investment Limited

  2025.11-2025.12

  (2 months)

  Deeply engaged in the low-code sector, rapidly built a high-value pipeline and achieved phased sales targets within two months through industry events and proactive prospecting. Delivered customized solutions for complex business scenarios, ensuring high client satisfaction.
• Co-Founder

  Shanghai Ce-Ku Industrial Co. Ltd

  2025.01-2025.07

  (7 months)

  Shanghai Spearheaded omni-channel growth and strategic B2B partnerships within the FMCG sector, significantly enhancing brand penetration through high-value negotiations. Leveraged deep market research to drive product iterations and implemented tailored private-domain operations, successfully optimizing consumer lifecycle management to boost brand loyalty and repurchase frequency.
• Senior Enterprise Account Manager

  ENCOO TECHNOLOGY Co. Ltd

  2020.05-2024.12

  (5 years)

  Shanghai Championed client development within the retail sector and orchestrated the end-to-end sales and implementation of RPA solutions, earning "Top Sales Performer" recognition in 2022. Collaborated with product teams to architect standardized RPA frameworks for e-commerce and supply chain verticals. Managed high-stakes project delivery and cultivated strategic partnerships with key accounts including Danone, Nestlé, Wyeth, Dole, and GNC, significantly reinforcing brand loyalty and cross-functional execution excellence.
• CRM Product Operations Manager

  JUSHUITAN TECHNOLOGY Co. Ltd

  2019.03-2020.05

  (a year)

  Led customer success operations for the CRM module on the Jushuitan platform in Shanghai, supporting enterprise users in improving product adoption and engagement. Analyzed user behavior data to identify usage patterns, customer needs, and potential areas for feature optimization. Collaborated closely with the sales team to develop targeted user engagement strategies and support customer lifecycle management. Coordinated with product and technical teams to translate customer feedback and operational insights into user-centered product improvements. Monitored key user activity metrics and continuously optimized engagement initiatives to enhance platform usage. Contributed to a 15% increase in monthly active users for the CRM module through data-driven customer success initiatives.
• Director of Enterprise Sales

  HUIBO TECHNOLOGY Co. Ltd

  2016.03-2019.03

  (3 years)

  Shanghai Led company-wide marketing strategy and market expansion initiatives. Built and managed the sales team with high- performance targets and incentive structures. Oversaw the full lifecycle of the CRM flagship product, securing100 seed clients within six months. Launched the "Yun Qianzai" CRM data platform, forming partnerships with over 30 top brands including Huawei and The North Face. Drove continuous growth through product and sales strategy optimization, achieving RMB 15M in 2017 and RMB 20M in 2018. Strengthened skills in strategic planning, team leadership, and enterprise solution sales.
• Sales Manager

  SHUYUN INFORMATION TECHNOLOGY Co. Ltd

  2012.07-2016.03

  (4 years)

  Focused on the retail and consumer brand sectors, developing strong industry knowledge and understanding of e-commerce business models. Proactively built expertise in e-commerce operations and gained hands-on experience with CRM and CDP systems through active participation in client projects. Managed full sales cycles independently, from opportunity identification and client engagement to solution delivery. Utilized data analysis to support user segmentation, targeted marketing initiatives, and repeat purchase growth for clients. Developed a strong understanding of SaaS solutions during my tenure at Shuyun, strengthening my ability to deliver data-driven customer engagement strategies. Built comprehensive end-to-end capabilities, from identifying client needs and designing solutions to coordinating implementation and final delivery.

Educational experience

• College of South China University of Technology

  Bachelor of Electronic Information Engineering

  2008.09-2012.07

  (4 years)

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