Keenan
Austin, Texas, United StatesNationality United States
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Work experience
Community Manager - Meta Boost US (Via Milestone Technologies)
Meta2022.05-2022.12(8 months)Managed a community of small business owners, where we nurture growth and build awareness of Meta’s small business solutions by connecting, educating, and celebrating small business owners and entrepreneurship.• Developed and executed strategy to increase engagement among our small business networks by 30%• Track, analyze and communicate key qualitative and quantitative metrics to develop and execute against program goals.• Increased product adoption within the Meta Boost US community by 20% by implementing UGC challenge.Social Media Coordinator
Khoros2020.09-2022.04(2 years)Moderated social platforms, developed and implemented content strategy, crafted post copy, managed content calendar and provided strategic roadmap recommendations for several F500 companies, and accounts totalling more than 200-million followers. Produced deep-dive analytics reporting, analysis, and recommendations across multi-national & cross-functional teams, directly influenced advertising campaigns with monthly budgets exceeding $500k.• Managed high levels of inbound conversations, constantly identifying workflow best practices.• Trained new employees on moderation and workplace best practices, analytics reporting, content recommendations, and continuous process improvement initiatives.• Consulted our enterprise level customers on effective social media strategies.Advisory Board Member & Mentor
Big Brothers Big Sisters of America2015.01-2020.03(5 years)Organized fundraising activities, planned, executed and scoped activities in schedule while maintaining budgets. • Raised $10K for Bowl for Kids’ Sake fundraising event to increase resources support and community awareness.• Mentored teenager by involvement in the community to develop the next generation of leaders providing day-to-day guidance, long and short-term goals and actions.Owner & Head Instructor
Kinetic Kick Martial Arts2014.01-2020.03(6 years)• Increased membership enrollment by 40% in only 90-days through effective Facebook ad campaigns.• Developed curriculum, student leadership programs and partnerships with local school districts.• Became the #1 Taekwondo School in the district due to community involvement and strategic brand positioning.Digital Marketer and Content Creator
Shinobi Digital2016.01-2020.01(4 years)Oversaw all retail, digital and e-commerce marketing communications initiatives to understand business strategic plans. Improved business web design to increase conversion rates and revenue. Used targeted social media advertising campaigns reducing cost per click. Directed, consulted and communicated with key stakeholders in businesses to align on priorities. Communicated complex marketing sales strategies into easy-to-understand subjects. • Improved ROI by 50% by revitalizing lagging web presence for small businesses experiencing downward traffic.• Managed 4 clients marketing strategies to increase and sustain growth by 30% targeting digital marketing campaigns. • Increased revenue by $30K by increasing growth in page fan views from 5% to 20%.• Interpreted data and trends to retarget high converting audiences by 40% using administration, execution of electronic direct marketing campaigns and database management.• Created email-marketing campaigns to maintain and increase customer loyalty. • Planned and executed all phases of web design and content migration into Wix platform.• Developed testing plans and campaigns, applied learnt strategies to gain customer based reputation and improve monthly income to target.Social Media Intern
Pop Group - Global Network2012.06-2012.07(2 months)Built, led and directed 20 social media landing pages optimizing web design and search engine strategy. Provided recommendations and risk assessments to ensure continuity and growth of industry and sales. Provided strategic and tactical guidance to team of 7 (Hootsuite, Photoshop, Google Analytics and Trends) and SEO strategies. Collaborated with marketing teams to ensure targets were met based on company’s objectives. • Led and provided oversight of design and assembly stages of promotional products ensuring requirements aligned with customers brand. • Evaluated alternative designs to improve quality of brand by revamping advertising and removing under performing ads resulting in a step change improvement. • Increased clientele profits by 70%, working closely with the CEO and Managing Director on B2B online marketing initiatives to collaborate in joint ventures with multi million dollar brands.• Expanded international business by 60% in English speaking countries by translating presentations, business letters, emails and sales to international clients.
Educational experience
University of Virginia
Foreign Affairs bachelor of arts (ba)
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