• Lead all email efforts across the enterprise health product lines• Identify opportunities to leverage automations and journeys in order to make data-driven decisions that help achieve business goals and improve customer experience• Define, lead and drive email marketing strategy to activate, retain and engage a growing direct of employer/school service line• Communicate with internal stakeholders regarding campaign timing, targeting, content and scope• Develop new email templates, nurture journeys and drip campaigns, and testing strategies that deliver against ROI targets through a segmented customer base• Collaborate with stakeholders to determine content strategy and ensure brand guidelines are followed in emails and landing pages• Launch and support emails and email requirements, adhering to HIPAA and other regulatory compliance. Manage email lists and define the appropriate audiences for various communications• Establish corporate best practice campaign processes, standards and playbooks

• Support consistent communications about NA and Global IU news, events and priorities and reflect the organizations strategic vision and values. • Develop and disseminate employee correspondences, videos, articles, newsletters and presentations.• Manage and assist in the development of communication vehicles and activities such as large-scale meetings via Microsoft Teams Live as well as newsletters and articles.• Facilitate an annual communications survey and measure communications trends and effectiveness.• Assist in communications skills training and develop employer brand for social media outlets.• Implement and manage employee-facing aspects of the North America community relations strategy.• Drive stronger internal awareness of Coloplast as an active and contributing member of community- and drive engagement in various activities. (e.g. Manage school supply drive and winter clothing drive for the Twin Cities Boys and Girls Club.)

Collaborate and work with news media, coordinate outreach to consumer and trade media relations, assist in development of marketing collateral, supporting operations and account management team as appropriate, coordinate and assist with materials for website and social media, write and design marketing materials, assist in maintaining a positive brand image and more.

Organize and coordinate events, create designs and content for marketing campaigns, newsletters directories and more. Create and edit videos with Adobe tools, manage social media and website and work with a databank to ensure records are kept up-to-date for multiple non-profit organizations.Projects include: • Hybrid conference and expo with both virtual and in-person options for attendees and vendors• Build a following for a brand new LinkedIn page• Help host and coordinate a virtual event with 1300 attendees, speakers, etc.• Create a newsletter layout and design• Create and edit videos to show off mission and steps taken to achieve goals

Freelance articles on business, arts, news and more for The Mankato Free Press, The MN Valley Business Magazine, Press Pubs and more.Writing samples are available upon request. Some can also be found in the “publications” section of this profile.

Work at the copy desk to ensure accuracy and quality. Interview sources and write currents and news articles. Create a following and increase engagement on the Lifestyles Instagram page.

Wrote feature articles for the Mankato Free Press and also managed the Free Press Lifestyle Instagram account

Attended meetings, reviewed funding requests and evaluated the newspaper’s content

Created a weekly email and monthly bulletin for past employees and volunteers. Created content for both and sent out surveys to engage past and present volunteers and donors.

Created daily social listening reports, responded to comments and messages on all social media accounts in Spanish and English and participated in and led meetings.