Building Business @ RIAB TECHNOLOGIES

1. Led overseas sales and channel development for Aisino POS and payment solutions across assigned regions and managed distributor networks; negotiated contracts, pricing, and partnership terms. 2. Drove key account management and revenue growth through strategic relationship development. 3. Conducted market research and competitor analysis to identify growth opportunities and inform sales strategy. 4. Coordinated with product and technical teams to deliver customized solutions and ensure successful deployments. 5. Tracked sales performance, forecasted pipeline, and reported regional results to headquarters. 6. Represented the company at trade shows, product demos, and customer presentations to enhance market visibility.

(1 year 1 month) 1. Led sales operations for Nexgo POS payment terminals across the India region. 2. Established and managed a nationwide distributor network to drive market penetration. 3. Developed annual business plans, sales strategies, and revenue forecasts. 4. Held full P&L accountability for POS terminal sales performance across India. 5. Designed market development initiatives to increase market share and product adoption. 6. Managed distributor relationships and handled corporate key accounts to maximize revenue and retention.

(1 year 8 months) 1. Drove new business development for POS payment terminals by identifying, qualifying, and converting high-potential prospects based on market and customer needs. 2. Conducted market mapping and secondary research to uncover new industry segments, channel opportunities, and customer use cases. 3. Managed the full sales cycle, including lead generation, solution pitching, commercial negotiation, and contract closure. 4. Prepared and owned client proposals, pricing structures, commercial agreements, and supporting documentation. 5. Collaborated with cross-functional teams, including Technical Integration and Pre-Sales, to ensure seamless onboarding and solution deployment. 6. Executed targeted marketing and outreach initiatives to enhance brand visibility via professional networks, industry associations, and digital platforms.

(2 years 1 month) 1. Managed international sales operations for scented candles and home care product categories. 2. Developed and expanded retailer and dealer networks across MENA and the UK markets. 3. Coordinated with commercial, supply chain, and manufacturing teams to ensure seamless order processing and on-time delivery. 4. Introduced new product lines to international retail channels, supporting product launches, pricing, and positioning. 5. Led and supervised a team of two merchandisers to support order execution, market expansion, and new business acquisition initiatives.

(4 years 8 months) 1. Establish an Indian motorcycle brand in West African countries namely Senegal & Ivory Coast 2. Develop country level strategy to achieve brand leadership 3. Analyzing market of two wheelers & three wheelers in Senegal & Ivory Coast 4. Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy for the West African Markets 5. Develop new Dealers, Sub-Dealers in markets – Senegal & Ivory Coast 6. Understanding the imports/exports/re-exports (Cross Border Transactions /Parallel Trading) of two wheelers & three wheelers coming from China, Togo, Ghana to Senegal & Ivory Coast 7. Keep a close check on the markets and consumers to identify new trends/ insights. 8. Adopting cost effective supply mechanism for transporting goods (CrossBorder Sales) 9. Develop and engage with clearing agents in Senegal & Ivory Coast 10. Visited Senegal, Ivory Coast & Guinea (West Africa), Burundi (East Africa) Kuwait, Madagascar, Mauritius, Mozambique & Zambia and studied the market potential

(1 year 10 months) 1. Executing strategy assignments such as market research, business development, target identification, market entry strategy, expansion strategy etc. 2. Looking after new business development with OEM customers – Sectors covered Oil & Gas, Energy, Infrastructure and Off Highway. 3. Identifying new business opportunities, targeting specific sector and cold calling 4. Conducting strategic analysis including vendor development, alliance, identify and analysing potential growth areas 5. Initiating first party contact to prospective clients through cold calling 6. Understanding and communicating client requirement for preparation of work samples 7. Responding to client queries regarding business model, capabilities & pricing structures 8. Following up on samples & presentations sent to set up meetings & conference calls 9. Managing and maintaining a pipeline of pooled customers 10. Handling whole of Europe, North America, Canada 11. Preparing presentations to be sent to client 12. Adding/deleting case studies in information pack sent to client as per relevance 13. Managing and maintaining tailored documentation in response to client RFI & RFQ