Self Summary Delivering growth in sales and distribution within the trade channel throughout Malaysia. My core competencies include agency management, product training, and trade marketing execution. In my current role, I lead trade execution by planning, strategizing, and executing demo activations, roadshows, and pop-up stores. I also train, coach, and influence the personal and professional growth of Nespresso coffee advisors and interns. I have successfully led ad hoc projects such as Project Pineapple and Project Office Attack, which increased customer engagement and loyalty. I am passionate about delivering exceptional customer service and creating memorable coffee experiences. I value teamwork, innovation, and sustainability, and I strive to bring diverse perspectives and experiences to the team. Experience 6 years 3 months (2 years 9 months) 1) Delivering growth in sales and distribution within the trade channel throughout Malaysia (Electrical stores, departmental stores and specialtystores). 2) Strengthening and standardizing trade execution by leading trade marketing initiatives. 3) Train, coach and influence personal and professional growth of Nespresso coffee advisor and interns. 4) Plan, strategize and execute demo activation and roadshows. 5) Working closely with multi functional teams to improve execution efficiency.

(6 years 3 months) - Led adhoc project such as Project Pineapple and Project Office Attack - Coffee advisor management in terms of coaching, capability building & resource development - Key account management by managing multi trade partners - Plan & strategize roadshow strategy within the market - Led end to end set up execution of Nespresso pop up store. - End to end sales operation that include product listing, ordering, and budget management - Support roadshows and trade merchandising execution

- Leads Project STE that covered the health and safety of Nespresso promoter in trade pos, trade visual merchandising execution, and building sales capability via training modules.

(2 years 8 months)