Work experience

• Director of New Business Development

  TANITA Corporation Of America - Leading Health Insights

  2023.09-Current

  (2 years)

  (1 year 11 months) Leading strategic growth initiatives across North and South America for a global leader in precision body composition analyzers and digital scales. Spearheading commercial transformation, new market entry, and product positioning strategies to drive visibility, credibility, and sales impact in professional, consumer, and clinical sectors. Key Highlights: • Rebuilt and streamlined TANITA’s professional GTM strategy, integrating field feedback and VOC into a refreshed commercial roadmap across fitness, government, and clinical verticals • Led development of GLP-1 outcome monitoring initiatives, embedding body composition into chronic disease and bone health programs • Rejuvenated South American market presence by aligning channel partnerships, optimizing pricing architecture, and modernizing distributor engagement • Serving as North America lead for key global initiatives, cross-collaborating with HQ in Japan and EMEA teams to align product planning and market
• Director, Product | Professional

  rollout

  2022.10-2023.03

  (5 months)

  16 years 3 months Provided strategic leadership to three teams encompassing seven direct reports, guiding the vision and execution of a diverse product portfolio while adeptly managing project budgets and driving the successful delivery of key product initiatives. • Launched an MVP for an innovative education and training program platform with Clinical for 100+ professionals, expanding revenue opportunities by 25%. • Resolved a complex supply chain constraint issue for a product accessory, mitigating potential risks and implementing strategic solutions that safeguarded a future opportunity valued at approximately $3 million, while maintaining product quality, customer satisfaction, and operational equilibrium.
• Director of Business Development | Channel Partnerships

  InBody USA

  2018.09-2022.09

  (4 years)

  (4 years 1 month) Recruited and spearheaded a specialized team, driving significant annual growth and broadening market reach through strategic channel distribution partnerships and expanding into eCommerce for new at-home care devices and digital solutions. • Established strategic partnerships with notable organizations such as the American Heart Association (AHA) and major medical device distributors (e.g., McKesson, Cardinal Health), capturing the voice of customers for future product capabilities, leading to a 22% increase in new customer acquisition. • Displayed entrepreneurial mindset through strategic planning and the development of differentiated product distribution channels, resulting in a 41% YoY increase in sales.
• Director of Operations

  InBody USA

  2014.02-2018.09

  (5 years)

  (4 years 8 months) Directed strategic initiatives in process optimization, system integration, risk management, and global collaboration to implement robust quality control, cybersecurity, and compliance programs, ensuring excellent service delivery and operational efficiency. • Initiated a customer-facing engagement pilot program that led to a 51% YoY increase in customer retention, generating over a dozen robust business cases across diverse industries within 4 years. • Collaborated with HQ R&D and global subsidiaries, benchmarking and establishing quality control, risk management, and regulatory development programs, leading to a 15% reduction in compliance issues.
• Sr. Product Manager

  InBody USA

  2012.01-2014.01

  (2 years)

  (2 years 1 month) Led the success of a product line, overseeing cross-functional teams and driving the vision, strategy, and execution in collaboration with R&D, clinical, IT, and marketing to deliver market value and achieve profitability. • Leveraged project management skills to optimize portfolio management and expedite the launch of new products, including a cloud-based data management program and IT wearable, resulting in a 10% reduction in time-to- market. • Led strategic product enhancements for healthcare IT and mobile connectivity in collaboration with IT, R&D, and Marketing teams, boosting customer satisfaction by 22%.
• Product Manager

  InBody USA

  2007.01-2012.01

  (5 years)

  (5 years 1 month) Led cross-functional initiatives, including a market needs assessment and business case development for a new product, collaborating with the clinical team, and providing necessary support, training, and resources. • Collaborated with Dr. Ann Gibson, Barry University, to lead a pioneering validation study on our bioimpedance analyzers, successfully demonstrating significant accuracy against DEXA, the gold standard; our results were published in the American Journal of Clinical Nutrition (Feb 2008), thereby boosting our product's credibility. • Led a clinical marketing project, conducting a validation study—the first report on BIS's accuracy in predicting relative fatness (percentage body fat, %BF) in a heterogeneous sample—which positioned our product as the official weight management standard for wrestling tournaments, successfully displacing a market competitor that had dominated for two decades.

Educational experience

• The Ohio State University Fisher College of Business

  Business Administration, Management Information systems
• Soochow University

  Sociology

Certificates