Jim

Saratoga Springs, New York, United StatesNationality United States
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Work experience

  • Director of Marketing

    Curtis Lumber, Inc.
    2005.06-Current(20 years)
    -Manage a 3 million dollar budget with 5 employees for 23 store locations to achieve double digit sales growth in key categories-Responsible for an annual series of community events and relationship marketing planning and execution, including public relations-Worked with individual Business to Business Clients to develop customized marketing solutions to help grow their businesses.-Develop comprehensive marketing strategies around specific products, services, or customer types and then direct and execute these strategies.-Refreshed an aging brand by creating a multi-channel marketing mix including TV, Radio, Web, Print and Event promotions to increase awareness -Designed and Implemented a comprehensive internet marketing strategy increasing site traffic over 400% through successful SEO, Social Media and Offline campaigns-Refreshed and Revitalized stale circular program reducing in-home costs while improving reach and frequency, used program to drive online traffic-Worked with owner to establish clear mission and vision to set direction and position the company for future growth. -Wrote, Produced, and Directed 3-30 Minute paid infomercial campaigns on specific product categories and used online techniques to measure offline media-Evaluated sales and market data to improve under performing stores-Suggested product line additions and deletions-Adjusted Staffing Levels-Implemented Customer Service Monitoring & Training Programs
  • Owner

    River Bend Christmas Tree Farm
    2016.01-Current(10 years)
    Manage, market, and run a choose-and-cut Christmas tree farm.
  • Owner

    Saratoga Maple
    2020.02-Current(6 years)
  • Sales Representative

    Boyd Printing
    2003.06-2005.06(2 years)
    Prospected, Developed, and Executed sales in Philadelphia and Washington, D.C.

Educational experience

  • Rensselaer Polytechnic Institute

    Management bachelor of science (bs)
  • Rensselaer Polytechnic Institute - The Lally School of Management and Technology

    Marketing/Marketing Management, General bachelor of science (bs)
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