Work experience

• Marketing Manager

  Wearnes Singapore

  2025.07-Current

  (2 months)
• Assistant Trade Marketing and Education Manager

  Wahl Clipper Corporation

  2021.11-2025.04

  (3 years)

  Served in a regional leadership role overseeing trade marketing and consumer education across 8 markets. Led the strategic marketing function, including developing category strategies, promotions, and trade collateral, ensuring brand consistency across markets. Responsible for budget and performance management, ensuring alignment to global guidelines with local needs. Achievements • Generated over $1.5M in incremental sales YoY through strategic marketing initiatives and team leadership. • Recruited, trained, and mentored 28 educators (industry experts), for event and class activation resulting in a 25% increase in sell-through rates. Strengthened long-term brand loyalty and performance among dealership networks. • Executed more than 20 events, trade shows, and over 100 training classes, collectively generating 10,000+ qualified leads annually. • Led 60+ regional activations that improved retail demo conversions by 30% and achieved a 15% increase in same-store sales through optimized visual merchandising strategies. • Designed and implemented sales-ready packaging displays for pet shampoos, increasing product visibility and sales by 20%. • Developed and launched virtual education programs during COVID-19 with over 5,000 participants, specifically targeting at end users enhancing brand engagement and knowledge dissemination and boosting product adoption by 40%.