· Technical event production company – Production and sales. - Production of corporate, sporting, social, street marketing, concert, and festival events. - Custom design, conceptualization, and manufacturing of parts and components. - Technical infrastructure and comprehensive support for agencies, end customers, suppliers, and partners. - Communication and digital marketing management. - Creation of memorable experiences, offering turnkey solutions and strategic alliances.

· Project C Account Management | Production | Client -Comprehensive project management from brief to execution, ensuring quality, profitability, and customer satisfaction. -Direct relationship with the client, leading communication and the final outcome of each project. -Financial planning and complete budget control: estimates, closings, and billing. -Operational coordination with internal teams, suppliers, and freelancers, ensuring compliance with timings and resources. -Supervision of production during assembly and live execution, negotiation with suppliers, and management of schedules. -Administrative and documentary control, expense tracking, permits, occupational risk prevention, and final performance analysis. -Commercial drive, search for new opportunities, and continuous improvement in processes and results.

· Responsible for opening the company's Madrid office - Hybrid profile of account manager (Corporate Agencies) and sales in the Spain team. New business objective. - Preparation of budgets, projects, and project monitoring. - Contribution of client portfolio (Corporate Agencies) – Market Strategy. - Maintaining databases in CRM (Hubspot) – According to ISO standards.

· Responsible for audiovisual productions in hotels and venues. - Comprehensive management of projects and budgets; monitoring and continuous improvement. - Responsible for the NH Hotels account with the Hybrid Rooms project, leading the technical installation and implementation. - Commercial coordination with corporations and agencies (B2B/B2C), agreements with national technical partners, and creation of Data Driven – Business Intelligence control panels for process and billing optimization. · Collaboration in the hiring and logistics of technical personnel. - Daily planning and allocation of internal and freelance resources, shift scheduling, and billing control. - Implementation of strategies to improve personnel management through data analysis and operational efficiency.

· Account manager for corporate and internal events for Mahou San Miguel. Comprehensive management of audiovisual technical production for between 90 and 130 events per year, coordinating agencies and suppliers from brief to closure. Preparation and monitoring of budgets, presentation of reports and proposals for improvement. Creation of a proprietary productivity control panel (Data Driven) to optimize resources and results. · New Brands Department. Participation in the creation and structure of the department, team and profile management. Development of presentations and control reports with KPIs, billing, profits, and expenses, driving efficiency and profitability in the area.

- Creation and implementation of the annual audiovisual plan and content production for the LM brand at an omnichannel/360 level, establishing improvement actions. Ensuring that the brand language is reflected in Omnimedia content. - Generate guidelines and templates for audiovisual content valid for all channels and media. - Develop KPIs associated with the department, profitability studies, and project optimization when necessary. - Produce statistical analysis reports on the performance of omni-media content, reporting information from the departments and individuals involved and establishing continuous improvement actions where necessary. - Ensure monitoring of the annual budget.

· As a Business Developer - Analyze and identify new lines of business based on the guidelines received. - Establish contact with new clients, building trust by developing sales pitches and generating leads. - Preparation of reports required for weekly and monthly monitoring, communication with new clients, business visits/lunches, cold calling, monitoring and maintenance of client and non-client databases, visits to suppliers. - Follow-up analysis, presentation of progress and reports by objectives/market benchmarks. · As Event Planner and Producer in the Special Events area; - Responsible for launching the Special Events area within the agency (large-scale corporate events). - Meetings and presentations with clients, preparing quotes, setups, live execution, and closings. - Daily collaboration with other departments within the agency (Creative, Communications, and Administration).

– FOUNDER Y MANAGING DIRECTOR · Own company - production/sales manager - Global production of small and medium-sized events aimed at all types of audiences. Turnkey events. - Consulting and promotion for the launch campaign of emerging bands in the music and strategy sector. - Recording, release, and distribution, SGAE, music publishers, and record labels. Booking concerts and tours.

- Multiple and highly diverse event productions throughout Spain and Europe. Corporate events, trade fairs, street marketing, branding, cultural activities, sponsorship deals, competitions, and festivals. - Co-founder of Spain's first festival for minors, "U18," held at the Palacio de los Deportes in Madrid. - Road Manager and Tour Manager for national and international artists from the agency. Production of concerts and tours. - Clients: Coca-Cola, Fortuna, Sol Música, Polaroid, Sony Ericsson, Sony Music, Cadena 100, 40Principales, Orange, Movistar, the US Embassy, and Diageo.

· Artist and composer - More than 450 concerts performed – Spain and Mexico. - 3 albums recorded and released / Composer of the first and second albums, produced by Alejo Stivel and Nigel Walker. 3 Gold and 1 Platinum records for sales as a national musical artist in Spain