Work experience

• Community Marketing Manager

  Yingpan (Shanghai) Industrial Co., Ltd.

  2024.02-2025.02

  (a year)

  Managed the community events and partnerships for an online imported grocery platform serving expatriates in China. •Increased northern region communities by30%and reactivated10%of southern region collaborations. •Contributed30%of the total annual marketing and sponsorship event participation. •Customized exclusive offers to meet specific community needs,driving engagement and new customer acquisition. •Launched the monthly branding campaign,The Taste Experience,through online and offline channels.
• Assistant Operations Manager

  Renaud Air (Shanghai) Limited

  2018.07-2024.02

  (6 years)

  Led operations and marketing for a premium air purification brand catering to expatriates in China. •Managed and optimized online stores(website,Taobao,WeChat mini program). •Developed targeted content for WeChat and creating effective sales tools to increase customer engagement. •Established partnerships with international schools and organizations,securing key promotional collaborations. •Collaborated with the IT team to enhance user interface for website and mobile app,improving customer experience. •Ensured seamless operations by coordinating logistics,warehousing,service teams,and client interactions. •Managed renewals for service and supplier contracts,ensuring consistency and quality in service delivery.
• Business Development and Marketing Lead

  Fire Workz Singapore Pte. Ltd.

  2016.06-2018.06

  (2 years)

  Contributed to the growth of the listings platform connecting expatriates with local businesses. •Secured marketing partnerships with lifestyle businesses in Shanghai's expatriate community. •Boosted platform visibility through WeChat content,paid ads on Facebook and LinkedIn. •Led UI redesigns of app and website,adding interactive and revenue-generating features. •Organized first major event,acquiring sponsors and vendors,and creating promotional materials.
• Marketing Coordinator

  Itchi Food (Shanghai) Restaurant Management Co.,Ltd.

  2013.08-2016.05

  (3 years)

  Managed marketing strategies and supported day-to-day restaurant operations for two locations. •Rebranded restaurant through redesigned menu and promotional materials. •Coordinated in-store events,ensuring timely execution across departments.
• Consumer Marketing Intern

  Globe Telecom

  2012.04-2012.08

  (5 months)

  •Recommended impactful changes to the roaming guide and airport kiosks,enhancing customer experience. •Coordinated with internal and external teams to prepare creative briefs and deliver high-quality content. CONTACT INFO

Educational experience

• CIIT College of Arts and Technology

  Digital Marketing Specialist Course

  2023.11-2024.02

  (4 months)

  Short Term Specialist Course
• Donghua University

  Intermediate Chinese Language Study

  2013.02-2013.07

  (6 months)

  Intermediate Chinese Language Study
• De La Salle University

  major in Advertising Management

  2008.05-2012.02

  (4 years)

  Bachelor's

Languages

Certificates