Work experience

• Sales Operation Manager

  VinFast Indonesia

  2025.02-Current

  (a year)

  Key Responsibilities: 1. Manage demand supply of Vinfast domestic market in Indonesia 2. Handling sales operation activities such as unit allocation, sales forecast & ordering to plant, stock management, unit logistic, pre & post delivery 3. Market analysis of product competitiveness, pricing and system handling with SAP 4. Unit doc management for SRUT, Faktur & NIK 5. Data Visualization & Sales Operation report with PowerBI for Vinfast Global & Vinfast Indonesia such as market movement, distribution pipeline, product & price competitiveness, defect per unit, stock sellin-sellout, margin & showroom support.
• CM General Trade

  PT. Erajaya Swasembada, Tbk.

  2024.04-2025.01

  (10 months)

  3 years 9 months Key Responsiblilities: 1. Manage and develop relationship with general trade retail partner 2. Deliver strategic data-driven decision and key insights to improve B2B retail partner 3. Develop executable solution for operation team & B2B retail partner 4. Sell-in and sell-out monitoring & program Key Results: 1. Grow GT retail partner from 5,500 partners in mid 2021 to more than 10,000 in mid 2024 (CAGR 22%) 2. Improve quality retail partner (QVO) from 41% in mid 2021 to 50% in mid 2024 3. Lecturer in Erajaya Corporate University: Conduct Power BI in-house training to improve people skill accross Erajaya group with >100 participants and counting. 4. Reduced repetitive job across channel management with Microsoft Power BI
• Senior Assistant Manager

  PT

  2021.05-2024.03

  (3 years)

  (2 years 11 months) Key Responsiblilities: 1. Manage and develop relationship with B2B retail partner 2. Deliver strategic data-driven decision and key insights to improve B2B retail partner 3. Mapping customer journey and develop executable solution for operation team & B2B retail partner 4. Develop program to stimulate market sell-in and sell-out Digital Acceleration Projects: 1. Develop in-house sales tracking tools (mobile apps) with Appsheet platform to improve Salesforce daily activities 2. Microsoft Power BI trainer
• Fleet Business & Sales Campaign Section Head in Sales Planning Dept

  PT. ASTRA DAIHATSU MOTOR

  2016.01-2021.05

  (5 years)

  9 years 4 months (5 years 5 months) Responsibilities: Manage team of 3 persons to maintain 15% fleet sales portion yearly target nationwide Impact: Successfully maintain yearly fleet sales portion target by 16% (2016), 18% (2017), and 16% (2018)
• Senior Analyst, Demand-Supply Section

  PT. ASTRA DAIHATSU MOTOR

  2015.01-2015.12

  (a year)

  Responsibilities: 1. Manage team of 3 persons to maintain nationwide demand-supply activity 2. Achieve Daihatsu national sales target #2 position and minimize stock volatility by Max 20% monthly Impact: 1. Achieve #2 retail sales position in Indonesia auto market since 2012 2. Successfully maintain stock volatility by 15% level monthly
• Supervisor, Demand-Supply Section

  PT. ASTRA DAIHATSU MOTOR

  2012.02-2014.12

  (3 years)

  in Sales Planning Dept (2 years 11 months) Responsible for Daihatsu demand supply operation in Indonesia, market strategy analysis, unit distribution, sales forecasting, sales planning, competitor analysis, negotiation

Educational experience

• Erajaya Corporate University

  Power BI Lecturer, Data Visualization & Data Story Telling

  2024.09-2025.01

  (5 months)
• Astra Management Development Institute

  Astra Basic Management Program

  2016.01-2016.01
• Diponegoro University

  Marketing

  2006.01-2011.01

  (5 years)

Certificates