1 anno 8 mesi settembre 2024 - settembre 2025 (1 anno 1 mese) • Spearheaded PR and influencer marketing strategies for product launches and key events in the Italian market, driving brand visibility and engagement through localized, culturally resonant campaigns. • Owned end-to-end project management for marketing initiatives, including planning, execution, and KPI-driven evaluation, ensuring alignment with brand objectives. • Built and nurtured relationships with Italian influencers, media outlets, and agencies to amplify product launches and seasonal sales campaigns (e.g.,Black Friday, holiday promotions). • Facilitated seamless cross-functional collaboration between internal teams (product, sales, design) and external partners to deliver cohesive messaging and maximize campaign impact. • Developed and optimized social media workflows, content calendars, and reporting frameworks to streamline operations and improve campaign efficiency. • Successfully executed high-impact campaigns during critical sales periods, contributing to increased market share and brand authority in Italy.

dicembre 2022 - settembre 2023 (10 mesi) • Market promotion in Italy and France. Responsible for KOL cooperation from content outline, to review and output of videos, follow-up with traffic tracking and comment management, data integration and analysis. Increased the brand exposure of Jackery in the Italian market. • Establishing collaborations with KOL to endorse the brand, ensure the success of marketing activities and enhance brand awareness. Communicate effectively with partners to ensure the success of marketing campaigns and the integrity of brand image. • Establishing collaborations with media outlets, agencies and journalist, to endorse the brand, ensure the success of marketing activities and enhance brand awareness. Communicate effectively with partners to ensure the success of marketing campaigns and the integrity of brand image. • Management and development of all social media platforms for the Italian market, to increase brand awareness and maintain a cohesive brand voice throughout posts and activities.

maggio 2022 - dicembre 2022 (8 mesi) • Market promotion in the UK, Italy and Europe. Responsible for KOL cooperation from content outline, to review and output of videos, follow-up with traffic tracking and comment management, data integration and analysis. • Establishing collaborations with KOL to endorse the brand, ensure the success of marketing activities and enhance brand awareness. Communicate effectively with partners to ensure the success of marketing campaigns and the integrity of brand image. • Management and development of all social media platforms for the British market, to increase brand awareness and maintain a cohesive brand voice throughout posts and activities. Ensured a constant increase within the first three months: • Responsible for EDM planning and execution for the British and European market. Drafting of design request according to event and market requirement and autonomous design of content on Photoshop. • Assisted in the livestream project for the American market. Planning and preparation of materials, tutoring the co-host and hosting of the live.

maggio 2021 - maggio 2022 (1 anno 1 mese) • Responsible for the establishment and development of the “Shop Support” Project. Over 200 shop owners joined and actively participated to the brand’s WhatsApp group, enabling us to receive valuable direct feedback from small retailers. • Daily maintenance of the WhatsApp group members. Organized and planned offline visits featuring product introduction and feedback collection. Created a direct communication between small shop owners and the company to ensure a strong positive brand perception, and strengthen relationship with wholesalers. • Managed the marketing material creation process. Assigned duties to the designer team, supervised the quality of the material and ensured timelines were met. • Aided in achieving a successful communication between different departments to smoothly achieve job goals. Including simultaneous translation for foreign colleagues.

ottobre 2020 - maggio 2021 (8 mesi) • Performed market research, analyzing players in the market in order to select the most suitable partnerships. • Established and maintained relationships with overseas business partners. • Coordinated with internal team and business partners to support product launches.

ottobre 2020 - maggio 2021 (8 mesi) • Revised lessons plans and course content for A1 level classes and Italian culture classes. • Coordinated classroom management and provided current lesson plans and instruction of students. • Maintained positive student-teacher relationship, observed and evaluated students’ progress.