Edwin

Regional Sales Manager
Kuala LumpurNationality Malaysia
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Summary

Experienced Regional Sales with a demonstrated history of working in the telecommunications and power industry. Skilled to provide solution and services including Power system solution, passive component solution, radio network solution, network testing tools, in building tool and wireless network solution. Strong sales, account management and business development professional with a Bachelor's degree focused in Telecommunications Engineering from Multimedia University and Master of Business Administration from University of Strathclyde.

Work experience

  • Regional Sales Manager

    C&D Technologies
    2025.04-Current(a year)
    - Develop new customers and business opportunities in APAC region. Focus in Malaysia, Singapore, Thailand, Australia, and New Zealand. - Track changing trends, economic indicators, competitors, and supply & demand in the region. - Develop and execute business strategic plan, procedures, and processes for the market. - Manage, support, collaborate with consultants, distributors, OE, and Customers to expand company’s battery in UPS and data center market shares. - Work with internal teams to ensure the highest level of customer service. - Understand and effectively communicate the company's value proposition, newest technology, and processes. - Partner with customers to understand their business needs and objectives; build and maintain strong, long-lasting customer relationships
  • Regional Business Development Manager, APAC

    OmniOn Power
    2023.10-2025.04(2 years)
    (Formerly ABB Power Conversion) - Searching and identifying new business opportunities in APAC region. - Looking for new ways of approaching and reaching existing markets. - Identifying market trends, opportunities and technology for the power and energy industry. - Connecting customers with the organization to develop partnership. - Propose suitable power conversion solutions, products, and proposals for customer need. - Representing company at trade shows and industry events. - Manage and support local distributor and channel partner in the region. - Engage and develop strong relationship with customers and stakeholders. - Responsible areas: Telecommunication, Data Center, and Industrial businesses.
  • Regional Key Account Manager

    Vertiv
    2019.06-2023.10(4 years)
    - Support Asia region with core focus on regional business development and key account management in the Telecom and Data Center Market. - Identify telecom and data center trends and the respective business impact; market analysis and competitive info gathering. - Oversee and support relationship building and customer engagement - Oversee and support key business development program - Manage and support local partners in Indonesia. Strategize partner engagement with clear objectives and goals. - Manage product and solution related to DC Power System, Thermal and Air Conditioning cooling System, UPS Solution, Edge Computing, 3rd party VRLA and lithium battery offer, Monitoring management system etc. - Support Asia region including Malaysia, Philippines, Thailand, Myanmar, Vietnam, Indonesia, Australia and so on.
  • Regional Sales Manager, FO (SEA)

    HUBER+SUHNER
    2016.10-2019.06(3 years)
    - Identify the new opputunities in the South East Asia (SEA) region. - Promote company's Fiber Optics and Radio Frequency solution in Telecommunication, data center and Industrial market. - Responsible improving existing process to achieve business opportunity. - Building relationship and engagement with new accounts and business partners. - Provide passive components solution for Telecommunication, data center and industrial market. For example jumper, FTTA cable, fiber optic, optic network equipment ,feeder and so on. - Managing local channel partners located in SEA countries. - Propose product roadmap to the SEA market Support: Malaysia, Indonesia, Thailand and so on.
  • Technical Consultant

    Ascom Holding AG
    2013.07-2016.09(3 years)
    Promote and support assigned product segments as defined by Director of Technical Sales & Delivery. - Support APAC sales activities as a regional resource. - Participate in system technical trials, acceptance test, workshops for drive test tools. - Run Demo and technical presentation - Promote TEMS's product portfolio including drive test and benchmarking product in GSM, GPRS, UMTS, HSPDA and LTE technology. - Support post sales and pre sales activities. - Work and support local partners/distributors located in different countries. - In building design tool ibuildnet - Conduct tool’s training to Customer at Singapore, Indonesia, Myanmar and so on. Support Thailand, Philippines, Indonesia, Singapore, Myanmar, Taiwan, Japan, Vietnam, Cambodia, Malaysia, New Zeland, Australia and so on.
  • LTE Radio Network Engineer

    ZTE
    2012.02-2013.04(a year)
    - Long Term Evolution (LTE) Radio Network Planning and Optimization - Radio Network Planning and Optimization for Telecommunication System. - Selecting and planning new radio sites base on capacity and coverage requirement. - Training experience on Long Term Evolution (LTE) product, planning and optimization system Support: Malaysia, Hong Kong
  • Radio Network and Wireless Engineer

    Huawei Technologies
    2007.07-2012.01(5 years)
    - Provide GSM Radio Network Optimization technical support to Asia South Pacific region. - Involved Radio network planning & Optimization projects for GSM System - Support Key Performance Index (KPI) negotiating with operators before or during project implementation. - Provide Wireless technical support to Asia South Pacific region. - Provide Wireless technology solution including GSM, GSMR, CDMA, WCDMA (UMTS) and LTE. - Involved work of installation, configuration, commissioning, upgrade and maintenance for wireless product. - Experience in GSM BSC network planning and design Support: India, Australia, Indonesia, Malaysia, Bangladesh, South Pacific Island.

Educational experience

  • University of Strathclyde

    Master of Business Administration - MBA
  • Multimedia University

    Bachelor's degree Telecommunications Engineering

Languages

English
Malay
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