DAI's Resume

DAI

Sales Engineer

Sales representative

Live in United Arab Emirates

Nationality

Sales Engineer
Zhejiang Dahua Technology Co., Ltd.--UAE Representative
2024.01-Current
(2 years)
Main Responsibilities: - Managed end-to-end operations for three top-tier commercial display product distributors (Rainbow LED, AbcomDistribution, Keyston Distribution) in the Middle East and North Africa region, covering order fulfillment, payment follow- up, inventory optimization, and pricing strategy updates, conducted market competition analysis to ensure business efficiency. - Built a reseller distribution channel system in the UAE from scratch, designing and implementing rebate and DPP (DealerPartner Program) signing mechanisms to enhance channel coverage and sales conversion. Distributor Management: 1. Formulate and break down annual and quarterly sell-in targets, dynamically adjust the delivery rhythm through biweekly PSI review and order forecasting to ensure healthy inventory. 2. Lead the whole chain coordination work, including product customization, promotional price adjustment, stagnant inventory clearance and monthly reconciliation and collection, to ensure efficient operation of the business. 3. Collaborate with product managers to optimize pricing strategies, dynamically adjust DT pricing systems based on market competition, and enhance market competitiveness。 Reseller Management: 1. Complete the signing of 5 top DPP customers by 2024, identify and target 19 key resellers of commercial display, and lay the foundation for channel expansion.。 2. Collect competitor information and downstream customer needs through weekly market research, and collaborate with product managers to optimize product structure and pricing strategies. 3. Collaborated with the Marketing department to support the renovation of reseller showrooms, added 2 large Chinese display showrooms and 3 storefronts, and significantly increased brand exposure. Key Achievements: - Achieved $6.75M in Sell-in and $5.84M in Sellout, with YoY growth of 45% and 70%, respectively. - Signed 5 DPP clients, contributing $1.36M in procurement (23.3% of Sellout). Maintained a 100% repurchase rate. - Increased market share of LED products to top 3 in the UAE.
CCTV Channel Sales Engineer
Zhejiang Dahua Technology Co., Ltd.--Egypt Representative Office
2021.12-2023.12
(2 years)
Main Responsibilities: Responsible for the management of 62 second-tier DPP customers and 150+ third-tier installers in three major regions of Egypt (Big Cairo, Delta, Upper Egypt), leading reseller channel development, sellout management and inventory optimization, regularly collecting and analyzing market competition information, formulating and outputting competition strategies. Reseller management: 1. Conduct market visits and customer visits weekly, update secondary customer sandbox and competition map monthly, and convert competitors' customers in a targeted manner 2. Implement PSI management for top DPP customers, optimize inventory structure, product structure and pricing system, collaborate with product managers to promote sales of high-inventory products and improve product structure to enhance market competitiveness. Installer management: 1. Organize weekly product practical training, certification training and quarterly customer activities (footballgames, dinners, seminars), covering 453 installers in 2023, and reducing the customer dormancy rate to 17.39% (a year-on-year decrease of 6.5%). 2. Independently plan and conduct promotional activities for newly released products, launch buy-one-get-one- free activities through Dahua Partner APP and Facebook, and promote online and offline simultaneously. During the activity period, new product sales increased by 33%. Key Achievements: In 2023, 62 DPP customers were signed and activated, with a contract growth rate of 22% and a total purchase amount of US$13.4 million. 6 competitor customers were successfully converted, contributing purchases of more than US$1.2 million. Through marketing activities and customer relationship maintenance, the main product Sellout increased by 33%, significantly improving the market awareness of new products.

Educational experience

Alexandria University, Egypt
Literary Criticism Studies
2020.09-2022.09
(2 years)
Dalian University of Foreign Languages, China
Arabic language
2016.09-2020.07
(4 years)