Work experience

• National Sales Manager

  Panasonic Gobel Indonesia

  2022.08-Current

  (4 years)

  Responsible for achieving annual sales targets exceeding IDR 600 billion. Lead and manage a sales team of 25 members and over 50 promoters across the country. Analyze and negotiate partnership contracts to improve company profitability. Develop and implement sales strategies to optimize channel mix and increase market penetration, resulting in 12% year-over-year sales growth. Work closely with marketing and logistics to allocate key products and focus areas. Evaluate and set up incentive schemes for sales teams and promoters to boost performance and sales. Analyze activation needs such as displays, promoters, and retail activities, then oversee their execution. Monitor distribution performance and work with operational teams to improve processes, helping branches consistently meet their sales targets. Expand national channel coverage by identifying new business opportunities and strengthening relationships with key accounts. Lead national sales forecasting and planning, coordinating with regional teams to set realistic targets and allocate resources effectively. Enhance sales reporting and CRM usage to provide clearer insights into pipeline, sell-through, and team performance
• Area Sales Supervisor

  Panasonic Gobel Indonesia

  2018.03-2022.08

  (4 years)

  Handled sales and distributor operations across provinces in Eastern Indonesia, with a scope similar to a Regional Sales Manager. Managed modern trade accounts and successfully increased revenue by 30% through data driven sales planning and strategic account management. Identified market needs and helped develop sales areas in Bali, Sulawesi, and Kalimantan, focusing on both coverage and dealer network growth. Enhanced channel development to ensure optimal product distribution. Maintained strong relationships with key dealers to drive sell-out and ensure ongoing support for Panasonic products. Drove 20% market penetration growth through better planning and restructuring distributor territories. Coordinated with product and marketing teams to support pricing and local sales programs. Coached and supported the sales team and distributor partners to improve day-to-day performance and meet sales targets.
• Branch Development

  Panasonic Gobel Indonesia

  2011.11-2018.03

  (6 years)

  Directed daily branch operations and coordinated with marketing, logistics, and finance teams. Acted as a key liaison between branches and head office for planning and execution of campaigns. Analyzed market trends and branch performance to adjust strategies and improve efficiency. Promoted collaboration and best practice sharing across branches to achieve consistent results.
• Marketing Staff

  PT. RAHAYU SANTOSA

  2011.03-2011.12

  (10 months)

  Monitored production processes to ensure customer requirements were consistently met. Actively sought and secured new customers, including fleet operators and private clients, while maintaining strong relationships with key existing customers to ensure regular orders. Maintained after-sales support to build customer loyalty and encourage repeat business. Coordinated with various departments to support the bodywork production process and handle related administrative tasks. Prepared inquiry letters, managed administrative duties, and compiled weekly and monthly sales reports.
• Marketing Staff

  PT. Wijaya Karya - NGK

  2008.01-2010.01

  (2 years)

  Prepared weekly and monthly sales and delivery reports. Drafted quotations, tender documents, and pricing proposals for new projects. Built and maintained strong relationships with existing customers to support business growth. Managed sales forecasting in coordination with the production division to align targets with manufacturing capacity. Collaborated with cross-functional teams to monitor production progress and handle administrative requirements.

Educational experience

• Universitas Az Zahra

  Economics

  2011.09-2015.06

  (4 years)
• Politeknik LP3I

  Business Administration and management, general

  2006.09-2010.06

  (4 years)

Languages