Work experience

• Area Sales Manager

  Mars Wrigley Malaysia

  2025.06-Current

  (a year)

  Key Responsibilities Sales Performance & Target Management · Periodically manage sales forecast accuracy within the submission timeline and parallel work with demand and supply planner. · Monitor daily, weekly and monthly sales team performance and act when it’s necessary. · Manipulate and co-ordinate implementation of marketing and sales activities to deliver stronger IMS achievements. · Periodically manage sales forecast accuracy within the submission timeline and parallel work with demand and supply planner. Team Leadership & Development · Monitor and manage a sales team of 24 people including sales executive, salesman and merchandiser. · Lead and provide coaching to the sales team regularly. · Conduct regular performance review and provide training for upskilling. · Recruit, onboard and exchange with new sales team members. Distributor & Channel Management · Manage and periodically review with Sub-Distributor's performance and management goals including the resources and strategies needed to achieve the plans. · Lead the development and execution of customer specific solutions e.g. assortment, merchandising, pricing and promotion to achieve customer, category and business objective. · Manage sell-in and sell-out for Sub-Distributors and monitor distributor inventory. · Leverage Sub-Distributor operation, drive RTM and enhance in-store excellence via sales strategic alignment. Cross-functional Collaboration · Work closely with cross functional teams such as Customer Activation, Marketing and Demand Planners to ensure concrete execution and engagement. Handling Key Account Chain · Managing General Trade Channel such as SPS, LPS, Petrol Mart, Chain Pharmacy and Refreshment. · Chain Account such as Big Caring Pharmacy, AA Pharmacy, Health-lane Pharmacy, Popular Bookstore and KK Mart. I. Reference 1. Goh Jia Wen Designation in company name: Sales Operation Manager in Coca-Cola Bottlers Malaysia H/P: 019-2887733 2. Cody Ngan Guan How Designation in company name: Area Sales Manager in Suntory Malaysia H/P: 012-6429950
• Outdoor Sales Advisor

  FT Innovative SDN BHD (Meguin Lubricant)

  2018.04-2018.06

  (3 months)

  To promote products and identify sales and new business opportunities, seeking new potential customers by starting with zero customer base. Promote company products to existing and new customers, servicing customers and identifying new market. 1) Visiting 15-20 customers in general trade daily and discovering new business in the market area. Proposing new products and programs to increase company PADE. 2) Merchandiser Cooler into 100% purity and ensure its following cooler planogram. 3) Submit daily sales report to Sales Team Leader and do weekly sales review. 4) Area coverage - Subang Jaya & Pealing Jaya. 5) Channel Coverage including Provision, Convenient Store, Traditional Food Store, Chinese Medical Hall, and Petrol Station 6) Build market visit area in Bandar Sunway and successful maintain it until present. 7) Develop new accounts, proposing order and selling in full range of SKU to the score to maximize the facing SKU and profit to the customer and company. 8) Placing new coolers into outlets to gain more market share. 9) Build and maintain strong relationships with customers to have smooth operation to the company and retailers. 1) Business Partner Office in LH Uni Distribution SDN BHD in Klang. 2) Managing General Trade outlet such as provision, convenience store, traditional food store and Chinese medical store. 3) Coverage Area - Subang Jaya, Petaling Jaya, Ara Damansara, Bukit Jalil, Puchong, Seri Kembangan and Old Klang Road. 4) Handle distributor operation and process such as Sell-in stocks for distributor, sales forecast to ensure distributor closing for sell-in and sell-out target. 5) Monitor and manage 10 salesmen to have right execution daily in the market. 6) Managing and service around 2000 general trade account. Current Work Experience
• Event Supervisor and Crew

  MEP

  2016.07-2017.07

  (a year)

  Planners Help to organize manpower during event, check event progress and set up/ dismantle event in MEP company.
• Sales Assistant

  COSWAY Pharmacy SS15

  2017.01-2017.04

  (4 months)

  Receiving, arranging, and process payments for 4 months in COSWAY Pharmacy SS15.
• Sales Internship

  Siang Heng Plastic Ware SDN BHD

  2015.09-2015.12

  (4 months)

  Observing salesperson daily routine on maintain long-term relationship with existing customer.

Educational experience

• INTI International University & Colleges and University of Hertfordshire, United Kingdom

  Bachelor of Business Administration(first

  2016.01-2017.12

  (2 years)
• INTI International University & Colleges

  Diploma in Business

  2013.04-2015.04

  (2 years)

Languages