Summary

Work experience

• Regional Sales Manager - SEA

  Wahl Clipper Corporation

  2024.05-Current

  (2 years)

  Driving sales growth and distributor performance through strategic planning, effective territory management, and strong trade relationships.
• Territory Sales Manager - Product Lead SEA

  Briggs & Stratton

  2019.11-2023.05

  (4 years)

  Build and nurture strategic partnerships to drive growth and expand market reach. Effectively manage the product portfolio for the entire region, overseeing its development, performance, and strategic direction.
• Head Of Trade Marketing

  Carlsberg Group

  2019.05-2019.10

  (6 months)

  Crafting strategies and bringing to life various initiatives across shopper channels in the alcohol, soft drinks and water categories.
• Channel Marketing Manager

  Carlsberg Group

  2018.07-2019.05

  (a year)

  Lead & develop the channel development strategies for On-Trade channel for alcohol, carbonated soft drinks and water. Develop Brand Promoter & Draught strategic plans in line with channel and brand strategies.
• Assistant Channel Manager - Modern On-Trade

  HEINEKEN

  2015.11-2018.06

  (3 years)

  Plan, develop and execute channel strategies and national consumer promotions in line with Brand & Sales goals for Modern On-Trade channel. Lead the development of Star Academy, the platform for bar staff training and consumer education on consistent quality service.
• Distributor Developer

  PETRONAS

  2015.01-2015.11

  (a year)

  Effectively manage distributors to deliver company’s marketing and sales objective.
• Trade Activation Executive - HoReCa

  British American Tobacco

  2014.03-2015.01

  (a year)

  Management & execution of all HoReCa based trade programmes as well as strategic consumer engagement activities within the channel.
• Trade Marketing Executive

  British American Tobacco

  2009.08-2014.03

  (5 years)

  In charge of trade marketing in a specific hot spot area. Other roles include sales and distribution, project management, contract negotiation,relationship management, finance and key accounts management. Received employee recognition BRAVO award 2010, 2011, 2012, 2013

Educational experience

• RMIT University

  Bachelor’s Degree, Economics & Finance
• Metropolitan College

  University Foundation Program