Chaiwat

Bangkok, Bangkok CityNationality Thailand
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Work experience

  • Senior Strategic Account Executive, Financial Services

    SAS Software (Thailand)
    2011.11-Current(14 years)
    •Initiate and execute value assessment and recommendation programs and discover business opportunities within key strategic Financial Services accounts to maximize the use of Business Analytics solutions and professional services that could add up value to business and aligning with the bank strategy & direction covering with agree short, medium and longer terms road map.•Develop key strategic Financial Services a Long-term partnership program and manage positive customer experience and execution.•Addresses customer inquiries with appropriate internal resources to ensure customer satisfaction and assist & maintain customer projects implementation to be success and align with the customer executives road map programs.•Support and give customers recommendation to full fill initialed business functional enablers adopting with business analytics software technology and professional service that can fully serve business objective & making the bank benefit to propose solution with proper maximum benefit to the bank, and continue support with giving the right recommendation. This intention is to help customer make sure that their IT project can provide the right enterprise foundation that really serve business need and support further business organic grow from the right global best practices recommendation and local reach supports.
  • Project Manager/Marketing Analytic Subject Meter Expert

    Locus (Thailand)
    2009.11-2011.11(2 years)
    •Manage and develop key accounts such as Thai Life Insurance as key strategic account and PTT Chemical to identify targeted sales and opportunities, building solution roadmap and maintain longterm relationships•Provide leadership to cross functional teams during the assigned engagements•Lead and supervise the project implementation and maintenance with achivement of project timeline, budget, customer requirements, deliverables and manage customer experiences & expectation•Provide professional business consultancy with best practices to customers about marketing process, customer single view development, customer analytics model such as customer segmentation both value-based and need-based, up-sell prediction and analysis, lapsed prediction and analysis.•Transform data mining analysis (customer segmentation, up-sell prediction, lapsed prediction) and turn into meaning customer insight, business opportunity and customer management strategy for Thai Life Insurance business.•Engagement C-Level for analytics model presentation and benefit to defense and accept the analytics models.•Develop and provide customer management strategy with analysis reports for Thai Life Insurance from Customer Analytics models including customer value management, customer behavioral, up/cross sell targeting and analysis, lapsed prevention targeting and analysis.•Provide professional business consultancy with best practices to customers about campaign management process, campaign planning& design, customers targeting and segmentation, campaign execution and campaign performance & responses analysisSuccess Project Implementation:- Customer Single View and Customer Analytics with Data Mining Project at Thai Life Insurance: (Nov2009-Dec2010)- Campaign management and Up-sell next policy campaign Project: (Jan2011-Oct2011)- Customer Loyalty Management Project: (May2011-Dec2011)
  • Senior Consultant, Customer Intelligence

    SAS Software (Thailand)
    2006.04-2009.06(3 years)
    •Drive a SAS Customer Intelligence Solution and identify targeted sales efforts highly focus in FSI, Telecommunication and Retail sector. •Identify, develop and win major related sales opportunities.•Support sales cycles and manage strategy, including identifying opportunities, develop proposals, presentations, business consulting, workshop, demonstration, proof of concept and closures.•Build and manage trust-based, long-term relationships with customer’s organization on all levels, including CxO level.•Provide consultancy on proposed solution, business processes and architecture to selected customers in various area such as Analytical CRM, Campaign Management, Event Based Marketing, Marketing Optimization, Customer Data Integration, Customer Data Quality, Marketing Performance Management, Enterprise Data Warehouse and Business Intelligence.•Supports project implementation and project setup including assisting project managers in the definition of statements of work, project plans, work breakdown structure, deliverables, costs, definition of dependencies, and understanding of the risks and mitigation plans.•Initiate related marketing event and be speaker for the seminar
  • Senior Consultant

    ITAPPS
    2004.01-2006.03(2 years)
    •Work with sales teams to develop proposal and present solution to customers•Work with the Business Development Manager and implementation team to develop business development collateral and leverage capabilities.•Develop proposal, presentation, Prove of Concept, Live demo software, RFI, RFP and quotation.•Provide consultancy on CRM products/solutions to customers/prospects•Gather customer requirements and system architecture design•Give consultancy to customer in IVR System, Contact Center System, Operational CRM Application System, Voice Recording System, Tele-marketing System and Campaign Management system.
  • Software Developer/System Analyst/Project Manager

    SystemSoft Corporation
    1998.04-2003.12(6 years)
    -Delphi programmer in software research and development department-Develop middle tier application as Application Services Provider-Develop standard Code and Objects Oriented Programming for centralize reuseable coding that will be a centralized resources pooring to support variousr business application projects.-Technical research and development, and training delivery-System Analyst for Customer Relationship Management (CRM) solution for Home place Group Ltd.-Project lead, system analysis and design, database design, user interface design using Oracle developer tools-Develop sales force automation and customer services modules-ERP Project Manager -Project leader and System Analyst in ERP (Enterprise Resources Planning) for manufacturing including Sales Distribution, Purchases Order, Inventory, Material Requirement Planning, Production Scheduling, Supply Chain Management and Barcode module.

Educational experience

  • King Mongkuts University of Technology Thonburi

    3,43 information technology
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