Candice's Resume

Candice

Rotterdam, South Holland

Nationality Netherlands

Senior Knowledge Community Manager
Miele X
2025.02-Current
(a year)
Digital business enablement program and project management
Country Success Manager
Miele X
2023.07-2025.02
(2 years)
Acting as primary contact (account & project manager) for global sales subsidiaries, making sure the digital eCommerce product developments align with subsidiary strategy to enable sales, •Managing country portfolio projects by closely collaborate with e-commerce product teams to ensure a smooth product implementation to feature adoption and utilisation.•Develop and drive effective go-to market plan and process for digital products roll-out to local markets•Actively engaging with stakeholders across global subsidiaries to execute strategic planning, maintain feedback loop.•Lead regular collaboration projects with global subsidiaries to identify business opportunities and develop solution toolbox with central teams. •Set up international exchange workshops and meetings to share best practices and learning to ensure constant knowledge sharing.•Act as scrum master for the team, using Jira and Confluence to manage projects and tasks.
Country Success Specialist
Miele X
2021.10-2023.06
(2 years)
Account Manager
AtMall Group & AtMall.com
2020.07-2021.09
(a year)
Help premium European brands entering the Chinese market from brand awareness building to sales channel development. •Business development, create pitch proposals and pitch to clients. •Account & project management, manage projects across different clients to provide the best delivery and results in set KPIs•Marketing strategy planning, create marketing strategy and execution plan for clients to activate the Chinese market;•Campaign planning, develop marketing and sales campaigns including influencer marketing, social media advertising and ecommerce campaigns.•Performance monitoring, measure and report campaign performance and provide data-driven insight for internal teams and clients;•E-commerce operation, mainly focus on Tmall global, RED store, mini-program, Including store set up and operation, ecommerce campaigns, live-streaming ecommerce etc.
Digital Marketing Freelancer
Several companies
2017.07-2020.06
(3 years)
Worked freelance on marketing and PR consultation for F&B brands, including social media marketing, influencer marketing, event marketing, SEO/SEA, and media buying.
Marketing And Public Relations Specialist
True Legend Hospitality Group
2016.01-2017.06
(a year)
Responsible for:•Marketing campaign planning and execution for two restaurant-chain brands in Shanghai.Tasks & achievements:•Developed marketing campaigns for two restaurant brands, driving campaign performance KPIs•Monthly promotion planning, •Media exposure planning, •Coordinated with media and KOLs for marketing campaigns and content development.•Event planning (Including holiday promotional events, small sports events, catering events, etc...)•Collaborated with graphic designers for visual material design.•Created weekly content for social media platforms (WeChat), followers continuously increased by more than 10% monthly.•Established and operated brand CRM system, driving subscriber growth.
Account Executive
Event and Communication Plus
2015.01-2015.12
(a year)
Company Description: EC+ is a consultancy agency that focuses on creating immersive and innovative consumer experience for clients from different industries. Providing services including BTL campaigns, corporate events, PR & media events, roadshows, etc..Responsible for:••Trade Markting campaign planning and execution for FMCG client ABIn-Bev, mainly focus on new product launch offline events.•Coordinated and managed new POSM design, including packaging and booklet design and channel promotional material design with creative team and production supplier.•Planned and executed new cocktail brand’s national product launch events in 6 cities in China, product lunch roadshows in 3 channels, and ABIn-Bev 2015 National Dealers Annual Convention.•Collaborated with internal departments to deliver campaign contents and materials on time.•Briefed and coordinated with external third parties for campaign needs and execution details.•Created quotation and pitching deck.