Work experience

• Country Head

  Jabra

  2024.08-2025.07

  (a year)

  I played a pivotal role in driving Jabra's growth in Indonesia and Timor Leste, achieving remarkable business outcomes. • Led a multifunctional team to enhance local business operations and market strategies. • Established and managed a thriving partner ecosystem, collaborating with industry giants for innovative solutions. • Engaged directly with end-users to deliver tailored Jabra solutions, adding substantial value to our offerings.
• Country Head

  GLORY

  2023.08-2024.08

  (a year)

  • Develop and implement the strategy to accelerate business in Indonesia • Lead, coach and develop a multifunctional team responsible for growing our local business • Implement strategies with top partners to enhance productivity and opportunities to maintain a competitive advantage • Deliver on country commercial and profitability targets • Lead the relationship with top local and selected regional partners • Coordinate with top management on strategic planning and objectives • Conduct market research into trends in the industry and the Indonesia market to ensure the competitiveness of Glory’s products
• Country B2B Lead

  Logitech

  2019.07-2023.08

  (4 years)

  • Provided executive leadership to drive double-digit growth year-over-year in the B2B sector. • Led Logitech's B2B Sales Operations and Go-To-Market strategy in Indonesia, collaborating with distributors and partners. • Established new marketing channels and strategic alliances, resulting in increased market responsiveness. • Successfully returned the company to a sustainable run rate through efficient GTM strategies.
• Country Manager

  Wacom Technology Corp.

  2014.05-2018.08

  (4 years)

  • Directed national sales and marketing initiatives for IDR 43 billion pen tablet sales in Indonesia. • Spearheaded the vision and execution of distributor’s national sales operations and training programs. • Developed strategic marketing plans and established sales objectives, leading to a 36% increase in annual revenue.
• Country Business Development Manager - Lifestyle Audio Division

  HARMAN International

  2013.08-2014.05

  (10 months)

  • Spearheaded the national sales strategy for HARMAN International's lifestyle audio division, achieving USD 10 million in revenue within a year. • Directed and trained national distributor sales and marketing teams to align with strategic objectives. • Developed comprehensive marketing plans and sales forecasts, enhancing brand visibility among Indonesian youth.
• Product Manager Head of New Business

  PT Samsung Electronics Indonesia

  2013.01-2013.08

  (8 months)

  • Directed product and national marketing operations for Samsung's In Vitro Diagnostic, System Air Con, and LED lighting. • Recruited, trained, and mentored the new business team, fostering a culture of innovation and excellence. • Successfully increased revenue from zero to USD 5 million within a year through market expansion and strategic alliances.
• Head Sales IT B2B

  PT Samsung Electronics Indonesia

  2010.09-2013.01

  (2 years)

  • Directed national sales and marketing organization for IT B2B products, overseeing a USD 10 million initiative. • Developed and implemented strategic marketing plans, establishing objectives and preparing sales forecasts. • Led project teams through prioritization and development, ensuring effective training and execution.
• head of channel and distribution - senior manager level

  PT Bakrie Telecom

  2010.02-2010.09

  (8 months)

  • Directed national sales, marketing, and distribution for PT Bakrie Telecom, focusing on 200K broadband wireless subscribers. • Developed and implemented strategic marketing plans, aligning with company-wide sales objectives. • Led training initiatives for national teams, enhancing performance across diverse markets and cultures.
• Inside Sales Representative Public Sector

  Microsoft

  2009.02-2010.01

  (a year)

  • Drove sales initiatives for a USD 3 million Microsoft Application license, ensuring on-target delivery. • Generated demand for Microsoft solutions among key national public sector accounts in Indonesia. • Collaborated closely with the Public Sector Director to align strategies and achieve sales goals.
• Account Manager

  Epson Indonesia

  2006.06-2009.01

  (3 years)

  • Managed the on-target delivery of sales initiatives for USD 3 million in Epson products. • Developed demand generation strategies for national key accounts in the public sector in Indonesia. • Reported directly to the Business Corp General Manager, ensuring alignment with corporate objectives. • Achieved 130% of the annual target and earned the Top-Performance achievement award during my tenure.
• Product Manager Visual Instrument

  Epson Indonesia

  2003.06-2006.06

  (3 years)

  • Directed product and national marketing operations for the USD 6 million Epson Visual Instrument (Projector) product line. • Participated in the development of innovative 3LCD projector technology to enhance product offerings. • Recruited, trained, and mentored a high-performing visual instrument team, fostering a culture of excellence. • Achieved remarkable revenue growth from zero to USD 6 million in just two years, establishing Epson as the #1 projector brand in Indonesia.

Educational experience

• University of Indonesia

  Bachelor, Literature of Javanese

  1998.01-2002.01

  (4 years)

Languages