Work experience

• Manager Sales

  Eekels Technology

  2025.02-Current

  (7 months)

  I am currently responsible for the Marketing and Sales teams at Marpower Experience a Eekels Technology Branch. Eekels TBI is the largest Electrical company in the Netherlands. Marpower is the Branch which looks after the Marine department of Eekels TBI which sells AV-IT and Lighting solutions (incl.Large and complex LED walls).
• Commercial Director

  Pro Systems International BV

  2019.09-2025.02

  (5 years)

  I was responsible for the sales and Marketing at Pro Systems International. As Commercial Director. I was part of the Management team. Pro Systems has transformed the simulation market from projection into LED displays and we were a direct client from Unilumin and Leyard. We also had direct contact with Absen. I was responsible for this transformation and we were the first simulation LED reseller. Within the group Pro Systems employed 150 people. I had a direct report line to the Group CEO. The European AV Group is part of Ufenau Capital Partners: https://ucp.ch/nl/ Within this experience I became a true LED expert.
• Branch, Sales and Marketing Manager.

  Videoworks Europe BV

  2018.03-2019.09

  (2 years)

  I was the branch, sales and marketing manager for Videoworks for the non- Italian offices (Holland, USA and France) being responsible for sales / marketing and project management. Videoworks BV sold over 24million under my supervision. Videoworks is a leading System Integrator in the extremely challenging AV/IT, lighting (incl. design), TVRO VSAT projects on Superyachts. Within this role we sold many LED walls on board of yachts including dance floors and we did the largest purchase of a single LED at Barco. Within Videoworks we also worked for high end corporate customers like Fashion for Good, PVH (Tommy Hilfiger, Calvin Kleinetc.) and many more. Group responsibility: Responsible for Marketing and Online marketing, implementation of proposals, reviews, quality control, standardisation of offer creation and documentation.
• Territory coordinator.

  Sony Benelux a branch of Sony Europe Limited

  2014.04-2018.05

  (4 years)

  I was managing the BeNeLux Territory at Sony Professional Solutions Europe (PSE) within this role I was responsible for the P&L of Sony BENELUX. For Sony PSE I was also responsible for the setting up the European Yachting industry. My team sold the first Sony CLED (COB micro LED) in an outdoor enclosure in Europe. We also sold several COB LED walls to Deloitte.
• Solution Key Account Manager

  Sony Benelux a branch of Sony Europe Limited

  2010.11-2014.04

  (3 years)

  Main Responsibilities: Manage and sell large projects in the EU (Educational,TV Studio’s and Outside Broadcast Vehicles), reporting to the EU sales director Broadcast. In 2014 I became one of the 7 (at that time) global WOW award winners (Japanese ‘’Kanda’’, which stands for amazing or overwhelming). I have looked after projects at NATO, European Union, European Court of justice and many more.
• Key Account Manager

  Sony Benelux

  2010.06-2010.10

  (5 months)

  Being responsible for some of the most challenging and most difficult solution sales in a competitive markets. Driving this business is basically what formed my career.
• Channel Account Manager (Broadcast and Rental)

  Sony Benelux

  2007.04-2010.06

  (3 years)

  Working on Account planning with some of the largest broadcasters in the Netherlands. In this Role I could be the creative person and this is where I learned what Solution selling means.
• General Management

  Audiopro distribution

  2006.08-2007.03

  (8 months)

  General Management Managed the team and became responsible for overall sales and marketing. I budget and report responsibility, planning and project support
• Managing director / Company owner

  Audiopro distribution (sold

  2004.05-2006.08

  (2 years)

  the company in 2006) 2.5 years managing 7 employees. I did not like to financial responsibility and decided to sell the company.
• Account Manager

  Sennheiser NL BV

  1998.11-2004.05

  (6 years)

  Account manager professional audio, broadcast companies Sales, budget, planning and project support
• From internship to manager

  De Groef audio

  1990.01-1998.11

  (9 years)

Educational experience

• MDS-C

  Commercial School including Management

Languages