Arisara (Mook)'s Resume

Arisara (Mook)

Bangkok Metropolitan Area

Nationality Thailand

Manager, Business Intelligence Center
Lotuss
2023.07-Current
(2 years)
Selected by the Chairman and Management team to be a member of the Business Intelligence Center (BIC) initiative, direct report to CEO and the Chairman.• BIC was built to pioneer an AI-led platform, enabling the inverted pyramidframework (management and head office to support store frontline).• Increase data visibility for store managers through real-time BI dashboardswhich enable stores to manage day-to-day tasks, tackle current pain points,and prevent potential problems to occur.• Create item management framework which helps stores to easily track ownperformances and benchmark against similar stores through four strategic modules namely Sales Boost, Known Loss Reduction, Margin Improvement, and Stock Management.• Liaised with 10 cross-functional teams to gather and display data from all departments on one platform, enabled management to anticipate problems and make informed decisions based on a single source of truth.
Format Development Manager - Insights & Analytics
Lotuss
2022.08-2023.09
(a year)
• Analyzed 2,000 stores P&L financial reports to detect ongoing trends, painpoints and future opportunities, providing detailed insights andrecommendations to stakeholders to improve store performances.• Provide diagnostic analysis for all formats (Hypermarket, Supermarket, Mini Supermarket) and sales channels (B2C, O2O, B2B) to tackle risks and prevent losses, aiming at maximizing company profits and growth.• Developed clear strategies to turn loss-making stores into profitable storesby incorporating statistical analysis using tools such as R Studio and advanced Excel to spot underlying patterns and predict outcomes.• Liaised with finance and operations teams to ensure data integrity and smooth strategy implementation, providing store managers with practical solutions to reduce operating costs and increase store profit.• Created Tableau visualizations and performance dashboards for internal teams to track ongoing project performances (pilot stores) in relation to those of controlled stores and past performances.
Knowledge Management Analyst
Baltimore City Public Schools
2019.02-2022.01
(3 years)
- Built dashboards as reporting platforms for interim and summative assessments using Tableau. These dashboards are designed to leverage data visualizations to engage key stakeholders including district and school leaders- Developed new online dynamic school profiles for Baltimore City Public Schools to publish on the website. This change (from the static version) works to engage parents and community to utilize data for decision makings for students e.g. when choosing school for their child- Worked with outside venders to create KPI dashboards for district officers and school leaders in order to help them create intervention plans to improve student academic performances and climate behaviors
Board Development Analyst
Baltimore Jazz Alliance
2018.07-2019.01
(7 months)
- Promoted Baltimore Jazz Alliance, a non-profit organization, and introduced Jazz music and local Jazz events to public
Business Development Analyst
Sokat Consulting LLC & EJEN Group
2017.11-2019.01
(a year)
- Developed competitive analysis and strategic marketing plan for Sokat and its partner company (EJEN) to build a strong customer base and introduce its new product to the public
Graduate Assistant - Employer Relations Analyst
The Johns Hopkins University - Carey Business School
2018.06-2018.08
(3 months)
- Analyze alumnis past employment data and employer relations to identify employment trends- Maintain data accuracy and integrity on an internal database- Summarize and analyze event participants feedbacks to optimize each project with the goals of providing highest benefits to students
Event Coordinator
JHU Carey Risk Management Club
2017.09-2018.08
(a year)
The goal of Risk Management Club is to assist Carey students in establishing professional connections and gain industry insights from professionals working in various industries.- Conducted company trek to Bloomberg and Morgan Stanley’s New York offices- Organized club’s Speaker Series (monthly)- Arranged networking events
Strategic Partner Manager / Business Analyst
Locus Telecommunication Inc., Ltd.
2016.08-2017.07
(a year)
Clients: Siam Piwat (Retail & Development), Jaspal (Retail), MK Restaurant, Thai Life Insurance, TOA, Dhipaya (Insurance), Sena Development, Jubilee Diamond, Singha Estate, Chanintr Furniture, Kaga.Partners: Salesforce, Oracle, SAP, Tableau, SAS, Informatica, AVAYA, Cisco, Genesys, Asiapay, Cardtek, LINE, ConvoLab, Samsung Electronics, IMAS, One Roof, A-Host, EWorks consultants, Infozense, Zanroo- Coordinated with internal teams and recommended IT solutions to 10+ clients from 5 industries by conducting research, collecting requirements, assessing pain points, led to improvement of clients’ interoperability and efficiency- Developed CRM solution pitch for Siam Piwat retail conglomerate, able to secure $2.2MM project- Initiated strategic partnerships for future investments and new product developments with total potential market value of $8.6MM including technology as E-Wallet, Facial Recognition, Chatbot, etc.- Key driver on FinTech project, supplying research on potential partners and industry trends for IT team to build PaaS E-Wallet platform.- Liaised between internal teams and over 20 partner companies from IT industry including Salesforce, Oracle, SAP, Tableau, etc., to generate lean solutions for clients in both B2B and B2C markets- Redesigned new website by gathering insights from cross-functional teams and tools such as Google Analytics, improved company’s Google organic ranking through SEO and drove 32% more web visitors- Provided weekly news reports to keep the company up-to-date with industry current events and trends

Educational experience

The Johns Hopkins University - Carey Business School
Marketing master of science - ms
Chulalongkorn University
Language and Culture bachelor of arts (b.a.)
Waseda University
International Liberal Studies (SILS) exchange study
Peking University
summer program
Colton High School
exchange study, high school diploma
Harrisburg University of Science and Technology
Computational and Applied Mathematics masters degree