• Manages all of the museum’s social pages (Facebook, Instagram, Twitter, LinkedIn)• Develops and maintains social media calendar • Collects trends data using Hootsuite, Facebook Analytics and more• Records social media analytics and applies to digital strategy• Created and continues to manage the organizations first-ever blog

• Created marketing copy to drive participation in programs and events through invitations, emails, newsletters, web pages and social media• Managed calendar for event, research and program promotion• Oversaw maintenance and performed content updates across INN’s primary website and two subdomains• Led social media strategy across X, LinkedIn and Facebook• Recorded and reported monthly web and email metrics to staff• Designed graphics for promotion of events and programs, including INN’s annual nonprofit news conference and excellence awards• Wrote press releases and blog posts to build awareness of INN’s mission and impact• Led the redesign of and rebuilt the resources database on the INN website within my first three months on the team

• Managed email marketing efforts in Salesforce Marketing Cloud and ThankView• Created and built email journeys, including maintaining and updating welcome campaign, creating new engagement journeys and managing annual donation campaigns• Developed, implemented and managed social media strategy for Instagram• Worked closely with art director to develop and manage calendar for TikTok• Defined and measured most important social media KPIs for Instagram• Communicated with partners and influencers via Instagram and TikTok to create a strong network

• Produced mass emails for multiple departments, including the monthly e-newsletter, legislative and legal updates, research releases and donor e-newsletters• Tracked open, click-through, delivery and deliverability rates to maintain health of the email channel• Managed Marketing Cloud and Return Path platforms to ensure following of best practices• Built landing pages for the website, including blog posts, research reports and program pages• Worked with the research and state teams to update program and data pages

• Worked with youth ages 9 to 11 at a two-week creative writing camp• Created and maintained a website for camp participants to publish writing

• Developed content/digital marketing plan • Produced and edited articles about child care requirements, curriculum and standards • Executed email marketing campaigns

• Managed a staff of more than 50 people • Built the Collegian’s first social media team • Created and sent out the Collegian’s first weekly newsletter using MailChimp • Edited content and design for weekly paper • Grew an online readership of 8,000—double the student population

• Tutored unhoused and low-income-household youth in math, science and English

• Led development of social media strategy • Managed all social media pages • Produced e-newsletters, web/blog content and social media content • Researched funding opportunities  • Edited grant proposals, newsletters and blog posts

• Managed the company’s Restaurant of the Week series• Created 10 content pieces during the five-month period• Managed Snapchat, Instagram and Twitter for client promotion and events• Operated promotional booths at events like First Friday Food Truck Festival