Afiya
New York City Metropolitan AreaNationality
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Work experience
Junior Coordinator, Influencer Marketing
Edelman2023.10-Current(2 years)Social Media Intern
Very Great2023.06-2023.10(5 months)• Manage marketing content for 3 major brands, delivering consistent messaging and visual identity.• Create curated content across social channels, establishing a strong and unified online brand presence.• Collaborate with marketing and brand partnership teams to recruit top content creators and influencers.• Cultivate influencer relationships, source new partnerships, and oversee product gifting efforts.• Provide seamless support for diverse marketing tasks as needed, ensuring efficient execution.• Monitor and report actionable insights from weekly and monthly analytics and KPIs.• Contribute to the design and implementation of impactful organic and paid media campaigns.Visual and Sales Representative
UNIQLO2019.10-2023.06(4 years)• Assisting on average 20 call-in customers a day with their needs and helping them pick out the perfect products for them • Using a strong analytical mind to monitor weekly sales of over $500,000 and create reports for senior leadership to help streamline operations • Generating new business to achieve company goals as well sales reportingMarketing Intern
Dr.Cuddles2021.08-2022.05(10 months)• Identifying online and offline sales channel expansions through business collabs and partnerships to increase connections • Engaging with influencers and their content on social media platforms to promote Dr Cuddles products • Creating and developing marketing campaigns to raise awareness of brand products and increase interaction • Designed and directed Marketing email campaigns to promote products and increase salesSales Management Intern
Macys2018.02-2018.04(3 months)• Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue• Assisted the manager and senior staff by performing administrative and entry-level duties including desktop research and gathering information through surveys or by speaking to clients and staff • Liaised with clients, vendors, and suppliers on behalf of the companys managers
Educational experience
Fashion Institute of Technology
Advertising and Marketing Communications bachelors degreeFashion Institute of Technology
Advertising and Marketing Communications associates degreeCUNY New York City College of Technology
Business and Technology of Fashion associates degreeNewtown High School
Business high school diploma
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