1, Develop and implement strategic PR campaigns. 2, Build and maintain strong relationships with the media. 3, Write compelling press releases, media alerts and promotional materials. 4, Organize and supervise press events, conferences and media tours. 5, Analyze and report on the effectiveness of PR activities. 6, Have a clear understanding of brand/product positioning and actively coordinate with other departments to ensure consistent messaging.

- Bachelor's degree in public relations, communications, journalism or related field. - Minimum of four years of professional public relations experience. - Experience working for a technology news/PR firm preferred. - Strong network of consumer technology and lifestyle media contacts. - Proven track record in consumer technology or consumer product PR. - Excellent written and verbal communication skills. - Ability to easily take ownership of projects with minimal direction. - Ability to manage multiple projects simultaneously, be well organized and meet tight deadlines.