Core Responsibilities 1. Strategy and Planning: Develop the overall business development strategy, annual business plan, and budget for overseas markets; conduct in-depth market research, analyze the competitive landscape and consumer insights, and define brand positioning and product portfolio strategies. 2. Market Expansion and Sales Management: ○ Responsible for building online and offline distribution channels from scratch. ○ Develop, negotiate, and manage local distributors, agents, and key retail clients to establish a strong partner network. ○ Lead sales forecasting, pricing strategies, and guide the team to achieve sales and profit targets. ○ Coordinate product development and implementation, serving as the representative for overseas markets and deeply engaging in the entire product development process. 3. Brand and Marketing Promotion: ○ Develop and execute localized annual integrated marketing plans (digital marketing, social media, KOL collaborations, PR activities, etc.) to enhance brand awareness and user acquisition. ○ Manage the marketing budget for overseas markets, monitor and analyze the ROI of marketing activities. 4. Operations and Coordination: ○ Coordinate internal resources and work closely with product, R&D, supply chain, logistics, and finance departments to ensure product supply, inventory management, and timely delivery of customer orders. ○ Establish and optimize overseas business operation processes, including customer service, after-sales support, and cross-border logistics solutions. 5. Team Building: ○ Initially serve as the core business leader; build and lead a localized overseas team as the business expands. ○ Develop team capabilities and foster an entrepreneurial culture. 核心职责 1. 战略与规划：制定海外市场的整体业务发展战略、年度经营计划及预算；深入进行市场调研，分析竞争格局、消费者洞察，明确品牌定位与产品组合策略。 2. 市场开拓与销售管理： ○ 负责从0到1开拓线上与线下分销渠道。 ○ 开发、谈判和管理当地经销商、代理商及重点零售客户，建立稳固的合作伙伴网络。 ○ 主导销售预测、定价策略，并带领团队完成销售与利润目标。 ○ 产品开发与落地协同，作为海外市场的代表，深度参与产品开发的全过程 3. 品牌与营销推广： ○ 制定并执行本地化的年度整合营销计划（数字营销、社交媒体、KOL合作、公关活动等），提升品牌知名度和用户获取。 ○ 管理海外市场的营销预算，监控并分析营销活动ROI。 4. 运营与协同： ○ 协调内部资源，与产品、研发、供应链、物流及财务部门紧密合作，确保产品供应、库存管理与客户订单的及时交付。 ○ 建立并优化海外业务运营流程，包括客户服务、售后支持及跨境物流解决方案。 5. 团队建设： ○ 初期作为业务核心负责人，未来根据业务发展需要，搭建并领导海外本地化团队。 ○ 培养团队能力，塑造创业文化。

Qualifications ● Educational Background: Bachelor’s degree or above, preferably in Marketing, International Trade, Business Management, or related fields. ● Work Experience: ○ 8+ years of experience in the fast-moving consumer goods (FMCG) industry, with experience in categories such as personal care, home care, or cleaning products. ○ 5+ years of experience in overseas market business development, sales, or general management, with a preference for those with successful experience in building businesses from scratch. ○ Extensive experience in managing online and offline multi-channel operations, with familiarity with mainstream e-commerce platforms and retail ecosystems in target markets. ● Core Competencies: ○ Strong business acumen and strategic planning skills, with excellent data analysis and decision-making abilities. ○ Outstanding business development, negotiation, and customer relationship management skills. ○ Excellent cross-cultural communication skills, with the ability to collaborate effectively with domestic and international teams and partners. ○ Results-driven with an entrepreneurial mindset, capable of working independently in a fast-paced and resource-limited environment. ● Language Requirements: Fluent in English, both written and spoken, as a working language 任职要求： ● 教育背景：本科及以上学历，市场营销、国际贸易、商务管理等相关专业优先。 ● 工作经验： ○ 8年以上快速消费品行业经验，具备洗护、个护或家居清洁等相关品类经验。 ○ 5年以上海外市场业务拓展、销售或综合管理经验，有从0到1成功开拓经验者优先。 ○ 拥有丰富的线上线下多渠道管理经验，熟悉目标市场主流电商平台及零售生态。 ● 核心能力： ○ 卓越的商业敏锐度与战略规划能力，出色的数据分析与决策能力。 ○ 强大的开拓能力、谈判技巧及客户关系管理能力。 ○ 出色的跨文化沟通能力，能够与国内外团队及合作伙伴高效协同。 ○ 结果导向，具备创业者心态，能在高速变化和资源有限的环境中独立工作。 ● 语言要求：英语流利，可作为工作语言（书面及口语）。