Assist in product launch, GTM strategy formulation, and monitor the implementation of online and offline activities. Assist the GTM Director in completing various ad-hoc tasks. Assist in department management, optimize internal systems and processes, and closely track the implementation of daily tasks required by the GTM department. Communicate and coordinate with the headquarters in China to ensure timely availability of materials required before product launch. Use excellent data analysis capabilities to continuously monitor key performance indicators (KPIs) throughout the product lifecycle. Be responsible for the full-process management of products from conception, development, launch to post-launch management. Conduct market research to identify the latest trends, customer needs, and competitive landscape; propose product optimization suggestions and innovative strategies based on analysis. Collaborate closely with marketing, sales, retail, and other departments to ensure products are successfully integrated into the market. Proactive work attitude, with solution-oriented thinking; able to anticipate problems and propose solutions in advance.

University graduate majoring in management-related fields, with interest in consumer electronics and brand promotion. Proficiency in Microsoft Office, especially Excel and PowerPoint. Excellent time management and priority-setting skills; able to handle multiple projects simultaneously. Good communication skills, capable of collaborating efficiently with cross-functional teams. Intermediate-level communication skills in both Chinese and English, familiar with and proficient in Chinese business terminology. Ability to work independently, skilled in multitasking, and able to complete work within deadlines. Organized work style, attention to details, and high sense of responsibility. Ability to quickly adapt to a fast-paced work environment. Mature and steady, result-oriented, and focused on customer experience. Willing to work overtime when necessary beyond regular working hours.