Job overview Responsible for the company's overseas market development, brand international operation and market strategy planning, lead the team to achieve sales targets and improve the company's competitiveness in the global market. 1. Market strategy formulation - Study international market demand, industry trends and competitor dynamics, and formulate medium - and long-term overseas market expansion plans. - Analyze the policy regulations, economic environment and cultural differences of target countries/regions to avoid trade risks. 2. Core responsibilities 1. Market strategy formulation - Study international market demand, industry trends and competitor dynamics, and formulate medium - and long-term overseas market expansion plans. - Analyze the policy regulations, economic environment and cultural differences of target countries/regions to avoid trade risks. 3. Brand promotion and marketing - Planning and implementing operational strategies for cross-border e-commerce platforms (such as Amazon, Alibaba, etc.), optimizing pages and SEO. - Organize international exhibitions, industry forums and other online and offline promotion activities to enhance global brand awareness. - Develop digital marketing solutions (Google Ads, social media, email marketing, etc.) to accurately reach target customers. 4. Team management and training - Coordinated the division of labor of the marketing team, formulated performance appraisal standards and supervised their implementation. - Regularly carry out special training on international trade, cross-cultural communication, market analysis, etc., to improve the professional ability of the team. 5. Data-driven decisions - Establish market data monitoring system, analyze sales data, competitive product dynamics and customer demand feedback. - Put forward optimization suggestions and report market results and strategic adjustment direction to management regularly. 6. Compliance and risk control - Familiar with international trade rules (such as Incoterms, import and export controls), anti-dumping policies and overseas compliance requirements. - Monitor business compliance and guard against credit risk, exchange rate fluctuations and legal disputes.

Key Capability Requirements: - Nationality: United States - Industry Experience: Over five years of managerial experience in the foreign trade sector, with expertise in cross-border e-commerce, international exhibitions, and market expansion strategies. - Language Proficiency: Fluent in English (or other target market languages), possessing skills in business negotiation and cross-cultural communication. - Resource Integration: Preference will be given to candidates who possess high-quality overseas customer resources, an established supplier network, or channels of cooperation with industry associations. - Digital Tools: Competent in utilizing CRM systems, data analysis platforms (e.g., Google Analytics), and foreign trade ERP systems.