1. Formulate and implement the product strategy according to the results of market research; 2. Be responsible for mastering the marketing situation of products, analyzing and judging the life cycle of products; 3. Product life cycle management; 4. Be responsible for formulating the brand development strategy, supervising the implementation and controlling the implementation progress; 5. Master the market situation, including the product strategy of competitors, and formulate the response plan according to the specific situation; 6. Develop new products and formulate marketing strategies for new products; 7. Analyze the effectiveness of marketing communication strategy of enterprise products and brands, and make effective improvement on them; 8. Project management, responsible for coordinating the personnel flow and coordination between products by product manager;

1. More than years of working experience in sofa and upholstered furniture sales 2. Strong market awareness, keen judgment and mastery of the market, keen insight into new design concepts and techniques, and timely tracking the industry's cutting edge and technology development trend;