(4 years 4 months) Germany Lead strategic sales and key account management across EMEA for electrical drives, power supplies, and components integrated into Low- and Medium-Voltage switchgears, as well as inverters for Integrated and Concentrated Solar Power Plants Develop and implement regional Go-to-Market strategies for energy, industrial automation, and renewable power projects. Build long-term partnerships with utilities, EPCs, and industrial clients to deliver customized electrical and automation solutions. Collaborate with engineering, R&D, and product management teams to tailor proposals and optimize performance. Oversee bid management, contract negotiation, and pricing to secure profitable agreements. Conduct market intelligence and competitor analysis to guide investment strategies. Represent Delta Electronics at international conferences and manage CRM- based pipeline reporting. Key Achievements: Expanded regional footprint in switchgear integration projects and electrification markets. Established Delta as a trusted partner for Electrical Drive and switchgear integration projects. Improved pipeline conversion rates via process automation. Skills: Key Account Management | Electrical Drives | Power Supplies | Inverters | Solar & ICSPP | Low & Medium Voltage Systems | Electrification | Market Intelligence | Contract Negotiation | R&D Collaboration | CRM & Sales Strategy

Directed sales and business development across MENA with full P&L accountability, achieving and exceeding annual expected sales target. Established C-level relationships across Energy, Oil & Gas, and critical Infrastructure sectors. Led multi-million-pound contract negotiations for sales and service ensuring compliance and profitability. Drove strategic collaboration with global HQ to align business planning and operations.

Oversaw Siemens’ Onshore Oil & Gas business in GCC, achieving and exceeding annual revenue. Strengthened collaboration and partnership with IOCs, NOCs, EPCs, System Integrators and consultants. Introduced a regional sales strategy that improved proposal win rates by 15%. In addition to focusing on sales and team leadership, I ensured overall company effectiveness by planning budgets, managing expenditures, leading business negotiations, and strengthening customer commitments. My efforts resulted in continuous improvements.

Built SES’s market presence in MEA, achieving expected annual sales in switchgears and transformers solutions. Developed local partnerships, registered company portfolio with utilities and EPCs, and led P&L management. Leading in a consultancy capacity, I strengthened SES's Middle Eastern operation by providing business development leadership, as well as consultation regarding Transformer Switchgears and Substations as well as Solar power generation. My strategic and hands-on experience contributed to the growth of this UAE startup. By leading talent recruiting and management, marketing, expansions, and relationship building, I propelled this organization toward success.