– Territory management: Managed a defined NHS territory across London, promoting a specialist CNS portfolio including Abilify Maintena (long-acting injectable antipsychotic) and Rexulti to GPs, psychiatrists, and community mental health teams. – Stakeholder engagement: Built and maintained trusted relationships with key prescribers, CMHT leads, and mental health nurses — navigating complex, multi-stakeholder NHS environments to drive product adoption and formulary inclusion. – Formulary & access: Worked alongside ICB and CCG formulary leads to support local formulary submissions, shared care agreement development, and patient pathway alignment — accelerating access for appropriate patients. – Clinical selling: Delivered evidence-based clinical presentations to HCP audiences on the efficacy and tolerability profile of long-acting injectable antipsychotics, translating complex psychiatric data into clear, compelling messages for diverse clinical audiences. – CRM & performance: Maintained detailed territory planning and call reporting via CRM, tracking prescriber engagement, pipeline progression, and market share metrics against regional targets.

– Key account engagement: Built and maintained relationships with ophthalmology KOLs, procurement leads, and clinical teams across NHS and private sector accounts, driving product adoption across a premium surgical portfolio. – Scientific presentations: Delivered clinical education programmes and product presentations to HCP audiences, translating technical data into clear commercial value propositions that accelerated purchasing decisions. – Territory growth: Identified untapped commercial opportunities within existing accounts and developed targeted plans to grow revenue, resulting in measurable uplift across key product lines. – Distributor & partner liaison: Coordinated with distribution partners to ensure product availability, resolve supply queries, and maintain high service standards across accounts. – Market intelligence: Conducted regular competitor benchmarking and market analysis, feeding insights into the commercial team to sharpen positioning and refine customer messaging.

– Theatre presence: Provided hands-on clinical support in ophthalmic surgical theatres, working directly alongside consultant ophthalmologists during cataract and refractive procedures, building deep technical credibility and trusted clinical relationships. – Territory sales: Managed a field-based territory across NHS and independent hospital eye units, promoting a portfolio of advanced surgical equipment and devices to consultant surgeons, procurement leads, and theatre managers. – Account development: Identified and developed new business opportunities within existing hospital accounts, growing product utilisation and expanding device adoption across surgical teams. – Clinical education: Delivered product training and technical demonstrations to surgical teams, translating complex device specifications into clear clinical benefits that drove preference and conversion. – Stakeholder navigation: Built relationships across multiple buying influences — surgeons, theatre sisters, procurement, and ophthalmology department leads — managing long, complex NHS sales cycles through to contract and commitment.