Zanna's Resume

Zanna

Live in United States

Nationality

Summary

90% The candidate is an experienced Social Media and Community Manager with extensive experience in marketing and community engagement roles in the San Francisco Bay Area, including positions at Sephora and Facebook. They have managed social media strategies, engagement, and community operations in various roles, demonstrating familiarity with US market social media trends. They offer a comprehensive suite of marketing services, including social media strategy and content creation. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Candidate's roles at Cocojune Products and Biotic Brands as Community and Marketing Managers suggest involvement in community growth and operations, such as user acquisition and retention. 2, Familiarity with the US market (social media, user habits, cultural background) Candidate is based in San Francisco and has worked with US-based companies such as Sephora and Facebook, directly engaging with US market. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Candidate has significant experience managing social media platforms as seen in their roles at Sephora, Facebook, and various freelance projects. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) Candidate offers services including content creation, strategy, and engaging user-generated content through freelance work. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) The candidate's history does not explicitly detail event planning and execution, though these could be inferred from some roles. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) Candidate's role at Facebook involved providing data and insights, which suggests strong data analysis capabilities. 7, Must be located in San Francisco Bay Area Candidate is located in San Francisco, California, as stated in their resume.

Work experience

Community Marketing Manager
Cocojune Products
2021.08-Current
(4 years)
Social Media Digital Marketer & Consultant
Freelance
2020.11-Current
(5 years)
Helping entrepreneurs and small brands achieve growth by utilizing social media channels to increase brand awareness, promote customer engagement, and drive sales. I offer a full suite of services including social media strategy, content creation, product + lifestyle photography, video editing, copywriting, paid social ad campaigns, community + influencer outreach, social analytics, and more.
Marketing Manager
Aposto Foods
2022.07-2023.04
(10 months)
Social Media Marketing Manager
Biotic Brands
2021.07-2022.07
(a year)
Vendor Management Lead, Product Data Operations, Civic Integrity
Facebook
2019.04-2020.11
(2 years)
Worked to provide data and insights that power machine learning and AI at the core of all Facebook products. Managed data labeling and annotation programs, worked cross•functionally to improve existing tools and processes, proactively surfaced insights, and provided recommendations for product improvement.
Product Data Specialist, Civic Engagement & Elections Integrity via PRO Unlimited
Facebook
2018.04-2019.11
(2 years)
Responsible for candidate and office•holder verification that power Facebook’s Ballot and Town Hall products (allowing users to find, view, and contact political candidates and elected representatives).
Social Media and Community Engagement Manager
SEPHORA
2014.10-2018.04
(4 years)
Drove, maintained and analyzed engagement with the beauty industry community across all of Sephora’s social media platforms.
Social Media Strategist
Life Credit Company
2013.09-2016.11
(3 years)
Created and optimized company pages across social media platforms to increase visibility and engagement with marketing content, ultimately boosting company growth.
Account Executive Intern
ViTRO
2013.11-2014.09
(a year)
Acted as liaison between client and the agency to ensure our clients' needs and expectations were met on every project. Accounts worked on: Asics, Red Robin, Petco, Wild Turkey, Serengeti, Démarche Labs, Kaplan University.

Educational experience

San Diego State University
Bachelor of Arts (BA), Journalism Media Studies, Advertising. Minor in Chicana/Chicano Studies
2008.01-2013.01
(5 years)
Boulder High School
High School
2004.01-2008.01
(4 years)