Work experience

• EU Regional Marketing Event Manager

  Anker Innovations LTD

  2024.02-Current

  (2 years)

  EVENTS/ ROADSHOW PLANNING Lead on Roadshow and Summit events step by step to make sure the delivery of KPI from EU level, work closely with Headquarter and local teams and different workstreams e.g. GTM, Sales team to deliver a successful event campaign. TRADE SHOWS Planning and management of EU trade fairs, bring a successful trade show at Key Energy with extrem project timeline and generate nearly 200 sales leads. PROJECT MANAGEMENT Lead on offline event & sales campaigns step by step to make sure the delivery of KPI from EU level. Work closely with Headquarter and local teams and different workstreams e.g. PR, Social, EC to deliver a successful offline event campaign. INTERNAL COMMUNICATION Work closely and proactively with each work stream such as social media, sales, and GTM team to align marketing plan, activities on a daily-basis.
• Project & Event Manager

  KleinS Marketing & Event GmbH

  2021.09-2024.02

  (2 years)

  EVENTS & EXHIBITION PLANNING Led large projects, aligning with client visions. Resolved on-site challenges for seamless exhibition operations. Managed entire project lifecycle, delivering Booths, Showrooms and Stores for European-based Chinese companies. Coordinated with clients, teams, organizers, and builders to ensure on-time project delivery. BRAND ENHANCEMENT Upgraded OPPO WEU RETAIL displays across Europe and led OPPO's 2022 e-commerce content on Amazon, improving online sales resources. Led rebranding at KS. Marketing & Event, refining identity and visibility with new guidelines, logo, and messaging. CREATIVE LEAD & MANAGEMENT Delivered high-quality creative solutions, guiding the team to execute ideas on time. Achieved outstanding results for clients like OPPO, Xpeng, Ecoflow, and AIKO.

Educational experience

• Bauhaus-universitat weimar

  Master degree of Art&Design - visual communication

  2018.10-2021.03

  (3 years)

  Graduated with a perfect 1.0 GPA; Won the "B100C" scholarship.
• 北京工业大学

  Bachelor degree of Visual Communication

  2012.09-2016.07

  (4 years)

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