Work experience

• Promotion Department Specialist

  Alibaba Group

  2021.03-Current

  (4 years)

  Big promo launch: design, internal resources planning, traffic analysis. Promo mechanics and ROI calculation. Landing page creation: design & content briefing and leading. Internal recourses planning, traffic and CTR planning, GMV and conversion calculation for pages and controlling of targets achievement; Additional tools attraction: affiliate traffic, EDM, social media. Target audience creation for internal resources and AB-test and control groups creation to calculate GMV uplift. Project analysis: target achievement in traffic, CTR and conversion into purchase GMV. Internal recourses setting: Pop-up, EDM, Push notifications, banners and entrances points. Localization: Lead of Chinese widgets localization for local market: briefing, controlling, testing. Tight cross-department communications with product development team, business analytics, user grow team, marcom.
• Marketing Manager

  LG Electronics

  2020.01-2020.08

  (8 months)

  • Marketing planning and budgeting. • Working with agencies and tendering. • PR and SMM management. • Working with online retail.
• Marketing Specialist

  Samsung Electronics

  2017.04-2019.12

  (3 years)

  • Development of annual and quarterly marketing plans and budgets. • Planning, development and implementation of 360 campaigns: advertising on the Internet, outdoor advertising, in business centers, cinemas, shopping centers, TV and radio ads, social media campaigns, PR and BTL projects. • Planning, development and launch of digital campaigns: search, display and video campaigns in Google, Yandex, Mail, social networks, YouTube and local OLV. • SMM (Instagram, Facebook, Vkontakte, Youtube): localization of the global annual SMM strategy, preparation of briefs, biddings coordination between agencies, content control, launching and supervising the local production of photo and video content. • Global content localization; • Leading of local special \ PR projects on the Internet; • Launch of special content (advertorial) projects with local media (tut.by, onliner.by, citydog.by, the village.me, kyky.org, etc.). • Organization of BTL-events and participation as a partner (for example, a mobile showroom with all mobile devices in 2019 (Galaxy Studio). • Marketing analytics: brand health tracking, consumer journey research, metrics: reach, CPC (Cost Per Click), CTR (Click-Through Rate), CPM (Cost per Thousand), analytics of activities in social networks (engagement rate, reach, active audience), analytics of sales in the context of products, territory, customers, sales channels, research of advertising campaigns performance. • Interaction with related structures of the company: sales, purchases, finance department, etc.
• Marketing Manager

  Toyhouse LLC

  2016.05-2017.04

  (a year)

  marketing
• Marketing Manager

  LLC Avalontorg

  2013.01-2015.08

  (3 years)

  • Annual planning of the marketing budget for brand (ATL, BTL, PR, Instore-marketing, trade-marketing activities), implementation, control, reporting to vendor. • Analysis and planning of sales, distribution, assortment, purchases planning for promotions, control of stock. Launch of price promotions for the end consumer. • Planning and launching launch of incentives for the sales department. • Competitors’ monitoring (promo activities, assortment and prices). • POSM production and distribution control. • Planning and launching advertising campaign (advertising on TV, on the Internet, in the press, pasting a car). • Organization of PR-events and BTL-promo. • Launch of a new line up (15 SKU). • Restart of own brand of coffee Amato (rebranding, re-positioning, expansion of the range).
• Brand Manager

  Anteri LLC

  2011.01-2013.01

  (2 years)

  • Sales analysis, planning of sales and distribution. • Development and launch of incentives for the sales department, decision makers to increase sales, distribution, shelf share. • Planning and launching price promotions, plan of purchase for promotions, stocks control for promotions. • Production of POSM, distribution control. • Presentations for the sales department, product trainings. • Reporting to the supplier. • Analysis and planning of sales (sell in), purchase, assortment. • Development and launch of motivational programs for sales department, price promotions for the end customer, ROI calculation. • Preparation of presentations and product training for sales department. • Production, placement of stands and POSM, distribution and efficiency control, document flow. • Sales reports by region and brands of the company. • ABC-analysis of assortment, pricing, price lists maintaining; competitive price analysis. • Reports on marketing costs, reconciliation of marketing costs by customers, document flow. • Calculation of results of promotions for partners and motivations for the trading team. • Retail audit.

Educational experience

• Belarusian State Economic University

  Bachelor in Marketing

  2006.01-2011.01

  (5 years)

Languages