1. Manage and expand partnerships with major Chinese OTA platforms (Ctrip, Fliggy, Mafengwo, Qunar) to promote duty-free products. 2. Develop and implement marketing strategies for OTA channels, including joint promotions and online-offline campaigns. 3. Coordinate cross-functional resources (marketing, sales, customerservice) to ensure efficient project execution. 4. Analyze sales data and user behavior to optimize products and marketing plans. 5. Maintain strong relationships with OTA partners to enhance satisfaction and business growth. 6. Monitor competitor strategies and adjust company responses to maintain market advantage. King Power Corporation Co., Ltd

7 年

1. Developed and executed social media strategies for the Chinese market across platforms like WeChat, Weibo, Xiaohongshu, Douyin, and Kuaishou. 2. Created and localized content aligned with brand campaigns. 3. Analyzed social media data to optimize posting schedules and formats. 4. Collaborated with internal teams and external KOLs to enhance brand exposure. 5. Managed ad placements to drive promotional conversions.

1. Led the Chinese duty-free ambassador team to provide excellent shopping services. 2. Trained team members to improve product knowledge and customer service skills. 3. Coordinated with store, sales, and marketing departments to achieve sales goals. 4. Supervised daily operations to ensure efficient service processes.